Traces how the Republican Party in the South after Reconstruction transformed from a biracial organization to a mostly all-white one.

In The Long Southern Strategy, Angie Maxwell and Todd Shields trace the consequences of the GOP's decision to court white voters in the South. Over time, Republicans adopted racially coded, anti-feminist, and evangelical Christian rhetoric and policies, making its platform more southern and more partisan, and the remodel paid off. This strategy has helped the party reach new voters and secure electoral victories, up to and including the 2016 election. Now, in any Republican primary, the most southern-presenting candidate wins, regardless of whether that identity is real or performed. Using an original and wide-ranging data set of voter opinions, Maxwell and Shields examine what southerners believe and show how Republicans such as Donald Trump stoke support in the South and among southern-identified voters across the nation.

The transformation of Southern politics over the past fifty years has been one of the most significant developments in American political life. The emergence of formidable Republican strength in the previously solid Democratic South has generated a novel and highly competitive national battle for control of Congress. Tracing the slow and difficult rise of Republicans in the South over five decades, Earl and Merle Black tell the remarkable story of political upheaval. The Rise of Southern Republicans provides a compelling account of growing competitiveness in Southern party politics and elections. Through extraordinary research and analysis, the authors track Southern voters' shifting economic, cultural, and religious loyalties, black/white conflicts and interests during and after federal civil rights intervention, and the struggles and adaptations of congressional candidates and officials. A newly competitive South, the authors argue, means a newly competitive and revitalized America. The story of how the South became a two-party region is ultimately the story of two-party politics in America at the end of the twentieth century. Earl and Merle Black have written a bible for anyone who wants to understand regional and national congressional politics over the past half-century. Because the South is now at the epicenter of Republican and Democratic strategies to control Congress, The Rise of Southern Republicans is essential to understanding the dynamics of current American politics. Table of Contents: 1. The Southern Transformation 2. Confronting the Democratic Juggernaut 3. The Promising Peripheral South 4. The Impenetrable Deep South 5. The Democratic Smother 6. The Democratic Domination 7. Reagan's Realignment of White Southerners 8. A New Party System in the South 9. The Peripheral South Breakthrough 10. The Deep South Challenge 11. The Republican Surge 12. Competitive South, Competitive America Notes Index Reviews of this book: These two leading scholars of Southern politics present a rigorous investigation of how voting in the peripheral South (Florida, Arkansas, Texas, North Carolina, Virginia, and Tennessee) and the Deep South (Georgia, Louisiana, Mississippi, Alabama, and South Carolina) was realigned since Ronald Reagan was first elected president in 1980. --Karl Helicher, Library Journal With publication of their latest book, The Rise of Southern Republicans the Blacks, both 60, have produced a trilogy that traces an almost geologic-style evolution in the South's political landscape. They've analyzed the whys and what-fors of a region, that in the past 50 years, has gone from impenetrably Democratic to competitively Republican. Their overarching conclusion: the two-party warfare that defines the South defines the nation...The Blacks' work--a mix of political wonkery and historical perspective, cut with the deliciously illuminating anecdote--is read by academics in various disciplines and political junkies of all stripes. The books are valued for their coolly dissecting insights...Because their writing swells beyond the data-crunching lab work of most political scientists--though new readers beware: The books are littered with scary-looking charts and graphs--it travels beyond academia. Party strategists are steeped in the work. "The Blacks wrote the book on how academic political science can illuminate practical politics," says Republican pollster Whit Ayers. --Drew Jubera, Atlanta Journal-Constitution The South's political identity has been transformed in the last half-century from a region of Democratic hegemony to a region of Republican majority. Earl and Merle Black...sedulously examine this remarkable change...This is a work of serious scholarship that lacks any hint of a partisan purpose. Committed readers will increase their understanding of both Southern and national politics. The Blacks' effort may well be the definitive statement on Southern politics over the 20th century. --Publishers Weekly Not since 1872, Earl Black and Merle Black point out in their third book on Southern politics, had the Republicans constructed majorities from both the North and the South in both houses, and it was the national character of their victory that made the 1994 election such a landmark...In The Rise of Southern Republicans, the Black brothers chronicle the party's history from the 1930s to the present, election by election. They illuminate the economic, racial and political dynamics that gradually moved the South toward the Republican Party, while also warning that the Republicans do not by any means own the region in the way the Democrats once did. --Kevin Sack, New York Times Book Review In The Rise of Southern Republicans brothers Earl and Merle Black explain the partisan realignment that has brought the South into the national political mainstream. The Blacks...focus most of their attention on the congressional arena, where voting patterns reflect long-term partisan loyalty more closely than at the presidential level...[T]he story the authors of The Rise of Southern Republicans tell is a fascinating one, with implications for American politics that are both profound and uncertain. --David Lowe, Weekly Standard The rise of southern Republicans is one of the most consequential stories in modern American politics. For political reporters of a certain generation...the Democratic dominance of Southern congressional politics is barely understood. The Black brothers make it all very clear. --Major Garrett, Washington Monthly This superb analysis of Southern politics by Earl Black...and his brother Merle Black...not only tracks the recent rise of Republicans in the South but explains why party realignment along ideological lines was so long in coming to that region...The Rise of Southern Republicans is already being rightly hailed as a political science classic. Its strength is the thorough and systematic manner in which it examines the changing ways a wide variety of factors have affected Southern voting patterns over the past four decades. The data and the rigor of the analysis are truly impressive. --James D. Fairbanks, Houston Chronicle This extraordinary book by the country's two leading scholarly experts on the politics of the American South could accurately have been titled "Everything you wanted to know about Southern politics, as well as everything you could ever imagine asking about it"...Their knowledge of the intricacies of particular congressional districts across the region is amazing, and their analysis of the larger partisan trends in the region makes this the most important book on Southern politics. --Stephen J. Farnsworth, Richmond Times-Dispatch The Black brothers have done it again. The Rise of Southern Republicans is without question the most important book ever written on the role of the South in Congress and the partisan consequences for our national legislature. Far and away the most comprehensive updating of the V.O. Key classic Southern Politics. This is a major work by extremely talented scholars. --Charles S. Bullock, University of Georgia The dramatic rise of the Republican Party in the South is the single most important factor in the transformation of American politics since the 1960s. Earl and Merle Black have described this process in a book that is witty, always filled with insight, and readable to the last page. The Rise of Southern Republicans is indispensable reading for anyone interested in American politics - past, present or future. --Dan T. Carter, author of The Politics of Rage: George Wallace, the Origins of the New Conservatism, and the Transformation of American Politics This marvelous book captures - with authority and readability - the big story of post-New Deal party politics in the United States. It is a surefire classic of political science and politics. --Richard F. Fenno, Jr., author of Congress at the Grassroots: Representational Change in the South, 1970-1998

The 1994 elections represented a watershed year for southern Republicans. For the first time since Reconstruction, they gained control of a majority of national seats and governorships. Yet, despite these impressive gains, southern Republicans control only three of twenty-two state legislative chambers and 37 percent of state legislative seats. Joseph A. Aistrup addresses why this divergence between the national and subnational levels persists even after GOP national landslides in 1972, 1980, 1984, 1988, and 1994. Explanations for this divergence lie in the interaction between the Republicans' "Southern Strategy" -a set of coherent ideological tactics designed to lure southern whites to support GOP candidates-and the Republicans' top-down party development efforts. Aistrup analyzes the historical evolution of the Republican Southern Strategy from Goldwater in 1961 to the "Contract with America" in 1994. Examining the roles of ideology, intra party politics, gerrymandering, and Democratic incumbency in Republican top-down advancement, he predicts the extent to which these will remain significant obstacles to GOP success in subnational elections after 1994. Aistrup reveals the strengths and weaknesses of the Southern Strategy as it relates to candidate ideology and examines the influences of Republican victories in national and statewide offices on the party's subnational advancement. He shows a clear connection between Republican presidential success and southern Republican advancement in local elections.

One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

While spreading the gospel around the world through his signature crusades, internationally renowned evangelist Billy Graham maintained a visible and controversial presence in his native South, a region that underwent substantial political and economic change in the latter half of the twentieth century. In this period Graham was alternately a desegregating crusader in Alabama, Sunbelt booster in Atlanta, regional apologist in the national press, and southern strategist in the Nixon administration. Billy Graham and the Rise of the Republican South considers the critical but underappreciated role of the noted evangelist in the creation of the modern American South. The region experienced two significant related shifts away from its status as what observers and critics called the "Solid South": the end of legalized Jim Crow and the end of Democratic Party dominance. Author Steven P. Miller treats Graham as a serious actor and a powerful symbol in this transition—an evangelist first and foremost, but also a profoundly political figure. In his roles as the nation's most visible evangelist, adviser to political leaders, and a regional spokesperson, Graham influenced many of the developments that drove celebrants and detractors alike to place the South at the vanguard of political, religious, and cultural trends. He forged a path on which white southern moderates could retreat from Jim Crow, while his evangelical critique of white supremacy portended the emergence of "color blind" rhetoric within mainstream conservatism. Through his involvement in the Eisenhower and Nixon administrations, as well as his deep social ties in the South, the evangelist influenced the decades-long process of political realignment. Graham's public life sheds new light on recent southern history in all of its ambiguities, and his social and political ethics complicate conventional understandings of evangelical Christianity in postwar America. Miller's book seeks to reintroduce a familiar figure to the narrative of southern history and, in the process, examine the political and social transitions constitutive of the modern South.