This book explores the intricate connections that link the current digitalization of manufacturing to our daily lives and identities as members of highly technologized societies. Based on extensive research on the prosthetics industry in Germany, the US, Canada, and Haiti, the author analyzes the sociomaterial construction of users, by demonstrating the ways in which the introduction of 3D printing changes how artificial limbs are designed, manufactured, distributed, and used. Critically examining the capacity of digital technologies to afford greater diversity of user roles, enable the inclusion of marginalized groups, and increase user participation in the innovation process, the author presents a theory of user construction that sheds light on the dynamic relationship between industrial digitalization and the future of use. An empirically grounded and conceptually informed study, The Sociomaterial Construction of Users will appeal to researchers in the fields of sociology, science and technology studies, and organization studies, as well as readers interested in 3D printing and the digitalization of society.

"This book explores the intricate connections that link the current digitalization of manufacturing to our daily lives and identities as members of highly technologized societies. Based on extensive research on the prosthetics industry in Germany, the USA, Canada, and Haiti, the author demonstrates the socio-material construction of users, examining the ways in which the introduction of 3D printing changes how artificial limbs are designed, manufactured, distributed and used. Addressing questions surrounding the capacity of flexible production to afford greater diversity of user roles, and the likelihood of 3D printing allowing for open-source hardware and the democratization of production, the author presents a theory of digitalization that sheds light on the dynamics of industrial transformation and the future of use. An empirically grounded and conceptually informed study, The Socio-Material Construction of Users will appeal to researchers in the fields of sociology, science and technology studies and organization studies, as well as readers interested in 3D printing and the digitalization of society"--

Although in recent years some emerging economies have improved their performance in terms of R&D investment, outputs and innovative capacity, these countries are still blighted by extreme poverty, inequality and social exclusion. Hence, emerging countries are exposed to conditions which differ quite substantially from the dominant OECD model of innovation policy for development and welfare. This Research Handbook contributes to the debate by looking at how innovation theory, policy and practice interact, and explains different types of configurations in countries that are characterized by two contrasting but mutually reinforcing features: systemic failure and resourcefulness. Focusing on innovation governance and public policies, it aims to understand related governance failures and to explore options for alternative, more efficient approaches.

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

New opportunities for solving the challenges of contemporary architecture occur as a result of advances in the design and new building technologies, as well as the development of new materials. Many of the changes are motivated by a drive towards eco-architecture, trying to harmonise architectural products with nature. Another important issue is the adaptation of the architectural design to the natural environment, learning from nature and traditional construction techniques. Contemporary architecture is at the threshold of a new stage of evolution, deeply influenced by the advances in information and computer systems and the development of new materials and products, as well as construction processes that will drastically change the industry. Never before in history have architects and engineers had such a range of new processes and products open to them. In spite of that, the construction industry lags behind all others in taking advantage of a wide variety of new technologies. This is understandable, due to the inherent complexity and uniqueness of each architectural project. Advances in computer and information systems, including robotics, offers the possibility of developing new architectural forms, construction products and building technologies which are just now starting to emerge. Changes have also taken place in the way modern society works and lives, due to the impact of modern technologies. Patterns of work have been disrupted and changed, affecting transportation and the home environment. The demand is for a new type of habitat that can respond to the changes and the consequent requirements in terms of the urban environment. This volume originates from the 8th International Conference on Harmonisation between Architecture and Nature and deals with topics such as building technologies, design by passive systems, design with nature, cultural sensitivity, life cycle assessment, resources and rehabilitation and many others including case studies from around the world.