From K-pop to kimchi, Korean culture is becoming increasingly popular on the world stage. This cultural internationalisation is also mirrored linguistically, in the emergence and development of Korean English. Often referred to as 'Konglish', this book describes how the two terms in fact refer to different things and explains how Koreans have made the English language their own. Arguing that languages are no longer codified and legitimised by dictionaries and textbooks but by everyday usage and media, Alex Baratta explores how to reconceptualise the idea of 'codification.' Providing illustrative examples of how Koreans have taken commonly used English expressions and adjusted them, such as doing 'Dutch pay', wearing a 'Burberry' and using 'hand phones', this book explores the implications and opportunities social codification presents to EFL students and teachers. In so doing, The Societal Codification of Korean English offers wider perspectives on English change across the world, seeking to dispel the myth that English only belongs to 'native speakers'.

Provides a good overview of the Korean language in a readable way, without neglecting any important structural aspects of the language.

This volume critically examines the phenomenon of “English fever” in South Korea from both micro- and macro-perspectives. Drawing on original research and rich illustrative examples, the book investigates two key questions: why is English so popular in Korea, and why is there such a gap between the ‘dreams’ and ‘realities’ associated with English in Korea? These questions are explored through the eyes of English-Korean translators and interpreters, who represent the professional group most intensely engaged in the zeal for English language mastery. Macro-perspectives focus on historical factors leading to the rise of English, with English-Korean translation and interpreting as a key theme. Micro-perspectives explore the dreams that individuals attach to English and the ways in which they imagine it can transform their lives, and contrast these dreams with the stark realities felt on the ground. The gaps between these dreams and realities are explored from various angles, which include commodification, gender and neoliberalism. The book thus offers fresh insights on how the phenomenon of “English fever” has been created, reproduced, and sustained from both historical and contemporary viewpoints. From the reviews: This is an important study of how English is experienced in one country, Korea. A very insightful analysis of the interlocking of historical factors influencing the status of English, and the interlocking significance of class, gender, aesthetics, myth-making, and the role of the media and competitive commodification. The study is based on competent use of relevant theoretical approaches, solid fieldwork, and a personal capacity to draw complex threads together. It demonstrates how language policy can be analysed in a stimulating way that has major importance beyond the borders of Korea. Language ideologies are brought to life effectively. Robert Phillipson, Emeritus Professor, Copenhagen Business School, Denmark

As the political, economic, and cultural center of Chosŏn Korea, eighteenth-century Seoul epitomized a society in flux: It was a bustling, worldly metropolis into which things and people from all over the country flowed. In this book, Si Nae Park examines how the culture of Chosŏn Seoul gave rise to a new vernacular narrative form that was evocative of the spoken and written Korean language of the time. The vernacular story (yadam) flourished in the nineteenth century as anonymously and unofficially circulating tales by and for Chosŏn people. The Korean Vernacular Story focuses on the formative role that the collection Repeatedly Recited Stories of the East (Tongp’ae naksong) played in shaping yadam, analyzing the collection’s language and composition and tracing its reception and circulation. Park situates its compiler, No Myŏnghŭm, in Seoul’s cultural scene, examining how he developed a sense of belonging in the course of transforming from a poor provincial scholar to an urbane literary figure. No wrote his tales to serve as stories of contemporary Chosŏn society and chose to write not in cosmopolitan Literary Sinitic but instead in a new medium in which Literary Sinitic is hybridized with the vernacular realities of Chosŏn society. Park contends that this linguistic innovation to represent tales of contemporary Chosŏn inspired readers not only to circulate No’s works but also to emulate and cannibalize his stylistic experimentation within Chosŏn’s manuscript-heavy culture of texts. The first book in English on the origins of yadam, The Korean Vernacular Story combines historical insight, textual studies, and the history of the book. By highlighting the role of negotiation with Literary Sinitic and sinographic writing, it challenges the script (han’gŭl)-focused understanding of Korean language and literature.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. It is funded by the University of Klagenfurt, Austria. Discussing key issues of current relevance and setting the tone for future research in world Englishes, this book provides new perspectives on the diverse realities of Englishes around the world. Written by an international team of established and renowned scholars, it is the inaugural volume in the new series Bloomsbury Advances in World Englishes, dedicated to advancing research in the field. Chapters discuss important topics in contemporary world Englishes research, including de-colonial approaches, emerging varieties in post-protectorates and international uses as communicative events to highlight the globalizing aspect of English as a semiotic code. The book also expands on cultural conceptualizations to investigate the connections between Englishes and localized cultural knowledge and ongoing changes and attitudes towards local forms in multilingual settings. Closing with an examination of how world Englishes and the use of English as a lingua franca could influence the future teaching of Englishes, Research Developments in World Englishes presents a detailed picture of contemporary research approaches and points the way towards exciting future directions.