The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

There have been big changes in consumers' buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients' age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages. Through this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven't felt since the Great Recession. But he also shares a path forward.

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

Difficulties with social skills are among the biggest challenges for children with autism. This landmark, research-based essay collection is an overview of the best practices for teaching social skills to people with autism. Thirteen contributors include well known professionals who describe what works best for learners with autism: - parent training to increase their toddler's engagement & play - combining approaches in small group settings with typically developing peers - targeting core deficits of autism with Pivotal Response Treatment - using conversational scripts, video modeling, and peer-mediated interventions - employing naturalistic teaching strategies Behavior analysts, teachers, early interventionists, SLPs, graduate students, and anyone who instructs other professionals how to teach children with autism can consult this book to find tried-and-true approaches to teaching social skills. Parents, too, may wish to consult this book if they are seeking a more effective approach to helping their child master social skills.

Help kids ages 8 to 12 build the skills and resilience to confidently handle bullying Bullying has become a common problem for kids. Yet, many may not know what bullying actually is or what to do if it happens to them. The No More Bullying Book for Kids gives kids the information they need to identify bullying, followed by strategies for dealing with specific situations when they or someone they know is being bullied. The No-More Bullying Book for Kids addresses the various forms of bullying that occur in today's world and includes: An overview of bullying to help kids understand what bullying is, possible reasons why people bully others, and the different types of bullying—physical, verbal, emotional, and cyber Practical tips for specific words and actions kids can use to deal with bullies, as well as advice for getting help from others when they need it Strategies for becoming "bully proof" which focus on helping kids build the resilience to bounce back from bullying Real-world examples and anecdotes that illustrate a variety of real-life bullying instances and encourage kids to practice making judgment calls Written by professional school counselor Vanessa Green Allen, The No-More Bullying Book for Kids puts the power back in kids hands with tools that will give them confidence in the face of bullying and help them feel really good about who they are—which is all that actually matters.

Socially Savvy is designed for all parties -- from educators to the parent -- working with children in planned and naturally occurring opportunities to help develop these essential skills. This manual serves as a resource to make both learning and teaching social skills a fun, rewarding experience.

#Connect With Your Clients--Embrace Digital Social media is here to stay, and as a professional in the financial field, you must learn to navigate the digital realm to stay in-step with your clients and potential clients. But there are regulations. Rules. Compliance. How do you remain within the lines to which you are constrained and really rock social media platforms to connect with your target clients and prospects? Social media guru Sheri Fitts reveals the strategies that will empower you to do both. Follow along in DECONSTRUCTING DIGITAL, where Sheri Fitts will provide you with the resources to: -Understand the digital world. -Clarify your messaging. -Communicate with a new generation of financial clients. -Learn how to make social media work for you.