"The definition of "old" has evolved intensively over the years due to demographic changes, and the aging population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of aging of the EU's population over 50. It also presents a multidimensional view of the potential for the development of this group's economic, social, medical, family, personal and technological demand in the early 21st century. The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools. This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the aging population. For the world is now facing a challenge that no community has ever faced before - the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other"--

The authors propose a holistic look at the problem of population ageing and global and regional effort to improve the quality of seniors’ life and their families through the integration of healthcare, social care, and senior-friendly environment. They also concentrate on the senior policy of the European Union and the concept of care farming against the backdrop of social farming. Finally, they present the results of the two largest studies under the GROWID project. They investigated older people’s needs against the background of the social services provided by care farms.

As America's population ages, economic research related to the elderly becomes increasingly important to public policy. Frontiers in the Economics in Aging directs attention to four topics: the role of retirement accounts, such as IRAs and 401(k)s in personal saving; the economics of health care; new advances in research methodology; and aging in relation to inequality. Some of the issues analyzed within these topics are the implications of rising personal retirement saving in recent years, how health and health insurance affect labor supply, and the effects of pensions on the distribution of wealth. David Wise's lucid introduction provides an overview of each paper. In addition to this book's appeal for specialists and microeconomists, it offers immediately practical ideas and methods for shaping public policy. In fact, one of the papers in this volume, "The Taxation of Pensions: A Shelter Can Become a Trap," helped to spur new legislation that reformed laws on pension distribution.

Greater longevity is an indicator of human progress in general. Increased life expectancy and lower fertility rates are changing the population structure worldwide in a major way: the proportion of older persons is rapidly increasing, a process known as population ageing. The process is inevitable and is already advanced in developed countries and progressing quite rapidly in developing ones. The 2007 Survey analyses the implications of population ageing for social and economic development around the world, while recognising that it offers both challenges and opportunities. Among the most pressing issues is that arising from the prospect of a smaller labour force having to support an increasingly larger older population. Paralleling increased longevity are the changes in intergenerational relationships that may affect the provision of care and income security for older persons, particularly in developing countries where family transfers play a major role. At the same time, it is also necessary for societies to fully recognise and better harness the productive and social contributions that older persons can make but are in many instances prevented from making. The Survey argues that the challenges are not insurmountable, but that societies everywhere need to put in place the policies required to confront those challenges effectively and to ensure an adequate standard of living for each of their members, while respecting and promoting the contribution and participation of all.