In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement influenced women's consumer behavior, providing insights into the relationships between social values and economic decisions.

This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of the 1980s to achieve a significant and ever-increasing role in China's developing turn toward a market economy, which was not the state's intent.

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country’s poor, including women’s groups. Gendered Paradoxes focuses on women’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and “unfinished” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women’s community development initiatives and responses to the debt crisis; and the roles played by feminist “issue networks” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.

American feminism has always been about more than the struggle for individual rights and equal treatment with men. There's also a vital and continuing tradition of women's reform that sought social as well as individual rights and argued for the dismantling of the masculine standard. In this much anticipated book, Dorothy Sue Cobble retrieves the forgotten feminism of the previous generations of working women, illuminating the ideas that inspired them and the reforms they secured from employers and the state. This socially and ethnically diverse movement for change emerged first from union halls and factory floors and spread to the "pink collar" domain of telephone operators, secretaries, and airline hostesses. From the 1930s to the 1980s, these women pursued answers to problems that are increasingly pressing today: how to balance work and family and how to address the growing economic inequalities that confront us. The Other Women's Movement traces their impact from the 1940s into the feminist movement of the present. The labor reformers whose stories are told in The Other Women's Movement wanted equality and "special benefits," and they did not see the two as incompatible. They argued that gender differences must be accommodated and that "equality" could not always be achieved by applying an identical standard of treatment to men and women. The reform agenda they championed--an end to unfair sex discrimination, just compensation for their waged labor, and the right to care for their families and communities--launched a revolution in employment practices that carries on today. Unique in its range and perspective, this is the first book to link the continuous tradition of social feminism to the leadership of labor women within that movement.

This ethnographic study examines the transnational relations among feminist movements at the end of the twentieth century, exploring two differently situated women’s organizations in the Northeast Brazilian state of Pernambuco. This book takes what some have called "global civil society" as its object, moving beyond both dire predictions and euphoric celebrations to understand how transnational political relationships are constructed and sustained across social and geographical divides. It also provides a compelling case study for use in advanced undergraduate and graduate courses in globalization, gender studies, and social movements.

Drawing from the work of internationally renowned scholars from the Research Network on Gender, Politics and the State (RNGS), this study offers in-depth analysis of the relationship between state feminism, women's movements and public policy and places them within a comparative theoretical framework. Spain, France, Italy, Germany, Finland, Austria, Belgium, Canada, and the U.S. are all discussed individually.