The Shakespeare Multiverse: Fandom as Literary Praxis argues that fandom offers new models for a twenty-first century reading practice that embraces affective pleasure and subjective self-positioning as a means of understanding a text. Part critical study, part source book, The Shakespeare Multiverse suggests that fannish contributions to the ongoing expansion of the object that we call Shakespeare is best imagined as a multiverse, encompassing different worlds that consolidate the various perspectives that different fans bring to Shakespeare. Our concept of the multiverse redefines ‘Shakespeare’ not as a singular body of work, but as space where a process of inquiry and cultural memory – memories in the making, and those already made – is influenced and shaped by the technologies available to the reader. Characteristic of fandom is an intertextual reading strategy that we term cyborg reading, an approach that accommodates the varied elements of identity, politics, culture, sexuality, and race that shape the ways that Shakespeare is explored and appropriated throughout fannish reading communities. The Shakespeare Multiverse intersects literary theory, fan studies, and popular culture as it traverses Shakespeare fandom from the 1623 Folio to the age of the Internet, exploring the different textures of fan affect, from those who firmly uphold fidelity to the text to those who sit on the very edge of the fandom, threatening to cross over into Shakespearean anti-fandom. By recognizing the literary value of fandom, The Shakespeare Multiverse offers a new approach to literary criticism that challenges the limits of hegemonic authority and recognizes the value of a joyfully speculative critical praxis.

From their inception, 'low culture' comics have intersected with the 'high culture' of Shakespeare. This is the first book-length collection dedicated entirely to the exploration of this collision. Its chapters illuminate the ways in which different texts, time periods, politics, authors, media, approaches and forms interact. Ranging from Classic Comics to Marvel, from tebeo to manga, from independent to mainstream comics, texts explored include Y: The Last Man, Neil Gaiman and Charles Vess's 'A Midsummer Night's Dream' (The Sandman #19), The League of Extraordinary Gentlemen, I Am Alfonso Jones, Marvel 1602, Doom 2099, and manga adaptations of The Tempest and Macbeth, among many others. As comic books and their big-screen progeny dominate mainstream popular culture, the association of Shakespeare with comics offers creators and critics tools with which to interrogate the place of Shakespeare within the English and global literary and cultural traditions. Shakespeare and Comics argues that, at a moment when the reassessment and reimagining of literary canons has become more urgent than ever, thinking about Shakespeare through the lens of comics invites us to imagine a literary and cultural landscape in which so-called 'great works' exist alongside and in equal conversation with marginalized writers, topics and forms.

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

The multiverse has portaled into the mainstream. Entering the Multiverse unpacks the surprising growth of the multiverse in media and popular culture today, and explores how the concept of alternate realities and parallel worlds has acted as a metaphor for centuries. Edited by leading media and popular culture scholar Paul Booth, this collection explores the many different manifestations of the multiverse across different genres, media, fan-created works, and cultural theory. Each chapter delves into different aspects of the multiverse, including its use as a metaphor, as a scientific reality, and as a media-industry strategy. Addressing the multiplicity of multiversal meanings through multiple perspectives and always with an eye toward engagement with contemporary cultural issues, the chapters also examine various distinctions and contradictions, in order to provide a strong basis for further thinking, writing, and research on the concept of the multiverse. Chapters in this collection tell the story of the multiverse in multiple realities: creative nonfiction, academic essay, screenplay, art, poetry, video, and audio essay. A compelling read for students, researchers, and scholars of media and cultural studies, film and media culture, popular culture, comics studies, game studies, literary studies, and beyond.

The first book to systematically combine the two vibrant yet hitherto unconnected fields of memory and affect in Shakespeare's England.

Shakespeare and Tourism provides a dialogical mapping of Shakespeare studies and touristic theory through a collection of essays by scholars on a wide range of material. This volume examines how Shakespeare tourism has evolved since its inception, and how the phenomenon has been influenced and redefined by performance studies, the prevalence of the World Wide Web, developments in technology, and the globalization of Shakespearean performance. Current scholarship recognizes Shakespearean tourism as a thriving international industry, the result of centuries of efforts to attribute meanings associated with the playwright’s biography and literary prestige to sites for artistic pilgrimage and the consumption of cultural heritage. Through bringing Shakespeare and tourism studies into more explicit contact, this collection provides readers with a broad base for comparisons across time and location, and thereby encourages a thorough reconsideration of how we understand both fields.

Shakespeare wrote for a theater in which the audience was understood to be, and at times invited to be, active and participatory. How have Shakespeare’s audiences, from the sixteenth century to the present, responded to that invitation? In what ways have consumers across different cultural contexts, periods, and platforms engaged with the performance of Shakespeare’s plays? What are some of the different approaches taken by scholars today in thinking about the role of Shakespeare's audiences and their relationship to performance? The chapters in this collection use a variety of methods and approaches to explore the global history of audience experience of Shakespearean performance in theater, film, radio, and digital media. The approaches that these contributors take look at Shakespeare’s audiences through a variety of lenses, including theater history, dramaturgy, film studies, fan studies, popular culture, and performance. Together, they provide both close studies of particular moments in the history of Shakespeare’s audiences and a broader understanding of the various, often complex, connections between and among those audiences across the long history of Shakespearean performance.