The 7 Secrets of Influence is an invaluable resource for managers who must motivate cautious subordinates and get their projects supported by key decision-makers; for executives who need to foster interdepartmental cooperation and create a common vision of purpose; and for salespeople looking to sharpen their competitive edge and boost their productivity. Illustrated.

Ms. Zuker's unique theory of the "Secrets of Influence" is the result of studying the Influence Strategies of hundreds of managers and executives in companies in the U.S., Canada and internationally. Combining academic discipline with her years of practical business experience, she created the unique "Secrets of Influence Styles Inventory" and her elegant but simple step-by-step system for building on one's existing Influence skills and formulating a personal Influence Strategy (details of the statistical studies are in the appendix of the eBook). This highly practical guide, filled with realistic advice on succeeding in today's unpredictable business and social climates, enables the reader to learn the skills needed to persuade the boss to try a new idea or approach, to influence subordinates to work together more productively, or to induce a school or community group to adopt - or defeat - a proposal. Identifying and explaining the basic influence styles, the author tells how to determine one's natural style and, even more important, how to develop better "radar" to detect the influence styles of others. Understanding that we all must interact with many different types of people in both business and social settings, in addition to the new media we are all using, these techniques allow us to exert more influence in all our relationships. Given such realities, Zuker demonstrates which style is most effective for accomplishing varying goals: creating a common vision, establishing trust, fostering an atmosphere conductive to an open exchange of ideas or a rational discussion of hard data, encouraging creative and innovative solutions to problems, or motivating unimaginative or recalcitrant people. The Seven Secrets of Influence is filled with vital Information on such topics as how to use verbal and nonverbal clues to create instant rapport, gain credibility with others, motivate cautious people, overcome the problems caused by overlapping or unclear authority, and gain the support of key decision makers for important projects Powerful and practical, this eBook is essential reading for any manager or communicator in today's tough business climate.

Shows readers how to analyze the way in which they exert influence and are influenced. It is hoped that with the help of the principles set out in this text, business people will become more skilled at making their environment responsive to their needs and wants.

Management expert Elaina Zuker aims to show managers how to master the influence skills they need to triumph in today's unpredictable business and social climate. The workshop format features worksheets, checklists and self-assessment exercises that stengthen awareness of one's own influence style as well as the style used by clients, colleagues, subordinates and employees.

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."

Influence. Everyone Wants It. How To Get It? Topics include: Influence - Getting What You Want - Formulating Your Personal Influence Goals - Influencing in an Age of Change - Discovering Your Personal Influence Style - Influence Flexibility Lab: Expanding Your Repertoire - The Seven Secrets - Formula for Success - The Art of Listening - Fine-Tuning Your "Radar" - Putting It Into Practice - The Magic of Rapport Success in today's business world is not dependent just on knowledge which can quickly become outdated or contacts who vanish overnight but an inner resource-the ability to influence. In this highly practical guide, communications expert Elaina Zuker outlines how this essential portable power can be learned, practiced, and mastered to serve whenever and wherever we are. Influencing is one of the critical business skills required for success today. Strong interpersonal and influencing skills are essential as we work in teams, often across disciplines, and 'sell' our ideas and projects to upper management. Learning Influence - In The 7 Secrets of Influence: Portable Power for the 21st Century you'll learn how to identify your personal style of influence and, more importantly, how to identify the style of influence of those you work with, report to and do business with.