During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.

Over the past 100 years, the home has been a battleground for ideas of future living. Fueled by the electrification of cities, the move from the country to cities, post-war recovery and the development of the internet, the way we live at home (alone or with others) has changed beyond recognition. Science fiction writing, the entertainment industry, art, and modern interior design and architecture movements have also contributed to defining our aspirations around a future and now more present and possible ‘smart’ home. From the decade-old smart fridge that tells you if you have run out of milk to smart speakers that let you shop hands-free, some visions of the ‘smart’ home are yet to excite us while others are becoming a reality and will shape how we will live at home very soon. This book breaks down the historical, societal and political context for the changes in focus of that ‘smartness’ from affordability, efficiency, convenience to recently experimentation. These key points in time include: The development and marketing of electrical appliances in early 20th century War-time design the impact of military ergonomics Modernist interior design and building practices of the 1920s The space race and new materials of the post-war era Compact urban living in the 1960s & 70s Connected home entertainment in the 1980s-90s Phones and mobility in the 90s Smart energy & utilities in the early 2000s The internet-connected fridge in 2000 Remote care in a global world economy The sharing economy and new ways to shop at home Invisible ‘smart’ design in the home The second half of the book breaks down what current developments tell us about what our homes will look like in the next 10 years through the lens of spaces, services, appliances and behaviours in our homes. What You'll Learn Understand the historical context for current ‘smart home’ products Understand the social context of home product development Understand what in home technologies are being developed Understand what products are currently available Understand what behaviours are being constantly leveraged Understand how this may affect longer term market trends for consumer products Many new and innovative products are being developed in the consumer and industrial spaces with a copy-paste mindset based on following larger businesses such as Amazon, Google and Apple. Many opportunities in the homespace however will come from understanding the history and multiple players that have contributed to the development of the home in general. For everyone working in product design and development, in R&D or in trends research as well as for everyone interested in the IoT for the home, this book will be a valuable resource and an enjoyable read. This book will give product business owners ideas about what has been done before and and avenues for future development.

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Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broadcasting traditions of the UK and USA, 'The Television History Book' make connections between events and tendencies that both unite and differentiate these national broadcasting traditions.

Media and Society into the 21st Century captures the breathtaking revolutionary sweep of mass media from the late 19th century to the present day. Updated and expanded new edition including coverage of recent media developments and the continued impact of technological change Newly reworked chapters on media, war, international relations, and new media A new "Web 2.0" section explores the role of blogging, social networking, user-generated content, and search media in media landscape

Focusing on the US, Great Britain, Mexico, Australia, the Republic of China, and Thailand, the six essays in this volume explore the benefits and problems Japanese foreign direct investment has created, particularly in terms of recipient countries' employment, foreign trade, acquisition of new technology and management skills, economic output, resource development, and the all- important public opinion. Annotation copyright by Book News, Inc., Portland, OR