Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report. The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources. More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.

Essay from the year 2008 in the subject Business economics - General, grade: none, , language: English, abstract: This report aims to describe a specific service process and make a blueprinting to show the relationship between internal and externally-facing processes. The specific service in my report is McDonald’s drive-thru service process. In order to complete the service blueprinting, there must be including that the detailed blueprint thereof, particular attention also to the relationship between internal and external processes and the inputs required to support the processes. The main search methods were combining with primary search and secondary search method. Through my personally taste, I can clearly know what is the general service process then draw a construct a pictures of how the externally-facing processes in McDonald’s drive-thru service. The back-stage information is most from my interview with the manager and employee of McDonald’s drive-thru restaurant. After look through the literature of McDonald’s: behind the arches (John F, 1995), make me know the interrelated information as well as about the McDonald’s supplier, partners and hamburgers. Then connect all the useful information, a service of McDonald’s drive-thru process was competed. Final part is an analysis of the ways in which services might be improved and how to innovation the service effective are alls including in recommendation.

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

Originally published in 1977 by Contemporary Books.

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

NATIONAL BESTSELLER "A profound book.... It will break your heart but also leave you with hope." —J.D. Vance, author of Hillbilly Elegy "[A] deeply empathetic book." —The Economist With stark photo essays and unforgettable true stories, Chris Arnade cuts through "expert" pontification on inequality, addiction, and poverty to allow those who have been left behind to define themselves on their own terms. After abandoning his Wall Street career, Chris Arnade decided to document poverty and addiction in the Bronx. He began interviewing, photographing, and becoming close friends with homeless addicts, and spent hours in drug dens and McDonald's. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography. The people he got to know, from Alabama and California to Maine and Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row--those who lack the credentials and advantages of the so-called meritocratic upper class. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's values as worthless. They scorn anyone who stays in a dying town or city as foolish, and mock anyone who clings to religion or tradition as naïve. As Takeesha, a woman in the Bronx, told Arnade, she wants to be seen she sees herself: "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.

"First published in 2015 by Wayland"--Colophon.