Imagine a world where technology and humanity intertwine, a place where the internet is not just a tool, but a partner in our shared experience. Welcome to "The Sentient Web: AI, Ethics, and the Future of the Internet". As we propel further into the digital age, this comprehensive exploration delves into the heart of the digital transformation that's redefining our world. It navigates the realm of Artificial Intelligence, cyber ethics, and the emergence of a symbiotic relationship between human and machine agency. "The Sentient Web" presents a compelling look into how we might balance freedom and control in an age of autonomous systems, and uncovers the unintended consequences of automation while tackling the massive challenges inherent in regulating a world-wide-web that continues to evolve at an astounding pace. As we explore the profound implications of a sentient web, we must be sure to create a digital world that reflects the best of who we are, and the world we wish to live in. "The Sentient Web: AI, Ethics, and the Future of the Internet" is more than just a book—it's a thought-provoking journey, an exploration, and a call to action. Dive in, and join the conversation about the future of our digital world. This is your invitation to the frontier of our shared digital future. Don't just witness the transformation, be a part of it!

The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

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Ever since we first introduced the term Web 2.0, people have been asking, What ™s next? Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we ™re constantly asked about Web 3.0. Is it the semantic web? The sentient web? Is it the social web? The mobile web? Is it some form of virtual reality? It is all of those, and more. The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world "everything and everyone in the world casts an information shadow,an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mindbending implications. Web Squared is our way of exploring this phenomenon and giving it a name.

This book brings into focus the technologically augmented nature of global online communities, advancing research methods that reveal the imprint of emergent social forms and characterise digital frontiers of social engagement. Drawing on insights from across the social sciences, it presents a case study of people with passions for reptiles and amphibians to illustrate for next generation researchers how to conduct community research in the real world. Richly illustrated with ethnographic research, together with extensive survey and interview material drawn from around the world, Research Methods and Global Online Communities explores the changing nature of communities that form around common interests and are embedded in a digital architecture rather than place. In doing so, this book transcends the digital dualism of online/offline models of community and engages with debates on the social impacts of the internet and the adaptive nature of community. As such, it will appeal to social scientists interested in innovative approaches to characterising digital communities through mixed-methods research practice.

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Readers seeking to gain a handle on the internet's global expansion will find this book rich in scholarly foundations combined with cutting-edge discussion of emerging ICTs and services and the complex societal contexts in which they are embedded. To explore possibilities to the fullest extent, a sociotechnical systems approach is employed, focusing on the interplay of technical, social, cultural, political, and economic dynamics to explore alternative futures (ones that are not part of the dominant discourse about the internet). These shared perspectives are not well addressed elsewhere in current discussions. Awareness of these dynamics, and the fluidity of the future, is important, as humankind moves forward into the uncertain future. Due to the sociotechnical complexity of the Internet, policymakers, businesspeople, and academics worldwide have struggled to keep abreast of developments. This volume's approach is intended to stimulate dialogue between academics and practitioners on a topic that will affect most aspects of human life in the near-term future.