Ultimately, in finding a way to decenter the self without eliminating it, Wiley supplies a much-needed closure to classical pragmatism and gives new direction to neo-pragmatism.

Based on a careful study of his unpublished manuscripts as well as his published work, this book explores Peirce's general theory of signs and the way in which Peirce himself used this theory to understand subjectivity. Peirce's views are presented, not only in reference to important historical (James, Saussure) and contemporary (Eco, Kristeva) figures, but also in reference to some of the central controversies regarding signs. Colapietro adopts as a strategy of interpretation Peirce's own view that ideas become clarified only in the course of debate.

Ostentation of the Subject is a practice that is asserting itself ever more in today's world. Consequently, criticism by philosophers, psychologists, sociologists, and anthropologists has been to little effect, considering that they are not immune to such practices themselves. The question of subjectivity concerns the close and the distant, the self and the other, the other from self and the other of self. It is thus connected to the question of the sign. It calls for a semiotic approach because the self is itself a sign; its very own relation with itself is a relation among signs. This book commits to developing a critique of subjectivity in terms of the material that the self is made of, that is, the material of signs.Susan Petrilli highlights the scholarship of Charles Peirce, Mikhail Bakhtin, Roland Barthes, Mary Boole, Jacques Derrida, Michael Foucault, Emmanuel Levinas, Claude Levi-Strauss, Maurice Merleau-Ponty, Charles Morris, Thomas Sebeok, Thomas Szasz, and Victoria Welby. Included are American and European theories and theorists, evidencing the relationships interconnecting American, Italian, French, and German scholarship.Petrilli covers topics from identity issues that are part of semiotic views, to the corporeal self as well as responsibility, reason, and freedom. Her book should be read by philosophers, semioticians, and other social scientists.

Ultimately, in finding a way to decenter the self without eliminating it, Wiley supplies a much-needed closure to classical pragmatism and gives new direction to neo-pragmatism.

This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

Semiotic Construction of the Self in Multicultural Societies elaborates on a holistic theory on the self, by means of integrating social representation theory, dialogical self theory and particular ideas from Vygotskyan developmental psychology in one framework. This book sends a humanistic message by indicating the power of inexhaustible human imagination that empowers individuals to strive for knowing the unknown, checking limits of their abilities and challenging (distancing) and at the same time, affectively and semiotically engaging (undistancing and recreating) their heritage cultures. It provides theoretical elaborations and innovations through the example of the case study of Georgian society and particular cases of proculturation. The theoretical and empirical explorations of proculturation experiences allow ways of tracing the rebuilding of the bridges between psychological and anthropological sciences, paving a path towards transdisciplinary approaches. This book will be of great interest to academics, researchers and post-graduate students in the fields of social psychology, semiotics and multicultural studies.