Two distinguished linguists on language, the history of science, misplaced euphoria, surprising facts, and potentially permanent mysteries. In The Secrets of Words, influential linguist Noam Chomsky and his longtime colleague Andrea Moro have a wide-ranging conversation, touching on such topics as language and linguistics, the history of science, and the relation between language and the brain. Moro draws Chomsky out on today’s misplaced euphoria about artificial intelligence (Chomsky sees “lots of hype and propaganda” coming from Silicon Valley), the study of the brain (Chomsky points out that findings from brain studies in the 1950s never made it into that era’s psychology), and language acquisition by children. Chomsky in turn invites Moro to describe his own experiments, which proved that there exist impossible languages for the brain, languages that show surprising properties and reveal unexpected secrets of the human mind. Chomsky once said, “It is important to learn to be surprised by simple facts”—“an expression of yours that has represented a fundamental turning point in my own personal life,” says Moro—and this is something of a theme in their conversation. Another theme is that not everything can be known; there may be permanent mysteries, about language and other matters. Not all words will give up their secrets.

Two distinguished linguists on language, the history of science, misplaced euphoria, surprising facts, and potentially permanent mysteries. In The Secrets of Words, influential linguist Noam Chomsky and his longtime colleague Andrea Moro have a wide-ranging conversation, touching on such topics as language and linguistics, the history of science, and the relation between language and the brain. Moro draws Chomsky out on today’s misplaced euphoria about artificial intelligence (Chomsky sees “lots of hype and propaganda” coming from Silicon Valley), the study of the brain (Chomsky points out that findings from brain studies in the 1950s never made it into that era’s psychology), and language acquisition by children. Chomsky in turn invites Moro to describe his own experiments, which proved that there exist impossible languages for the brain, languages that show surprising properties and reveal unexpected secrets of the human mind. Chomsky once said, “It is important to learn to be surprised by simple facts”—“an expression of yours that has represented a fundamental turning point in my own personal life,” says Moro—and this is something of a theme in their conversation. Another theme is that not everything can be known; there may be permanent mysteries, about language and other matters. Not all words will give up their secrets.

Words are essential to our everyday lives. An average person spends his or her day enveloped in conversations, e-mails, phone calls, text messages, directions, headlines, and more. But how often do we stop to think about the origins of the words we use? Have you ever thought about which words in English have been borrowed from Arabic, Dutch, or Portuguese? Try admiral, landscape, and marmalade, just for starters. The Secret Life of Words is a wide-ranging account not only of the history of English language and vocabulary, but also of how words witness history, reflect social change, and remind us of our past. Henry Hitchings delves into the insatiable, ever-changing English language and reveals how and why it has absorbed words from more than 350 other languages—many originating from the most unlikely of places, such as shampoo from Hindi and kiosk from Turkish. From the Norman Conquest to the present day, Hitchings narrates the story of English as a living archive of our human experience. He uncovers the secrets behind everyday words and explores the surprising origins of our most commonplace expressions. The Secret Life of Words is a rich, lively celebration of the language and vocabulary that we too often take for granted.

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help

In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.

Examines the phenomenon of new word creation, offering criteria for predicting the success of new words and including the American Dialect Society's listing of words of the year from 1991 to 2001.

Berwick and Chomsky draw on recent developments in linguistic theory to offer an evolutionary account of language and humans' remarkable, species-specific ability to acquire it. “A loosely connected collection of four essays that will fascinate anyone interested in the extraordinary phenomenon of language.” —New York Review of Books We are born crying, but those cries signal the first stirring of language. Within a year or so, infants master the sound system of their language; a few years after that, they are engaging in conversations. This remarkable, species-specific ability to acquire any human language—“the language faculty”—raises important biological questions about language, including how it has evolved. This book by two distinguished scholars—a computer scientist and a linguist—addresses the enduring question of the evolution of language. Robert Berwick and Noam Chomsky explain that until recently the evolutionary question could not be properly posed, because we did not have a clear idea of how to define “language” and therefore what it was that had evolved. But since the Minimalist Program, developed by Chomsky and others, we know the key ingredients of language and can put together an account of the evolution of human language and what distinguishes us from all other animals. Berwick and Chomsky discuss the biolinguistic perspective on language, which views language as a particular object of the biological world; the computational efficiency of language as a system of thought and understanding; the tension between Darwin's idea of gradual change and our contemporary understanding about evolutionary change and language; and evidence from nonhuman animals, in particular vocal learning in songbirds.