Why does a football spiral? How do some athletes jump so high? The answer is science! The Secret Science of Sports helps kids better understand concepts of science, technology, engineering, and math through the sports they love to play and watch. Every sport -- from baseball to basketball, to football and soccer, to wrestling, tennis, and lacrosse -- involves a bit of science, technology, engineering, and math. You can't throw a ball without Newton's Law of Motion, and you can't calculate a player's stats without math. And every type of sports equipment -- a helmet, cleats, shoulder or knee pads -- were designed with the latest engineering and technology. The Secret Science of Sports breaks down normally difficult STEM concepts like forces of motion, gravity, algebra, and even neuroscience, in a language kids can -- and will want to -- understand. Divided into sections like chemistry, biology, physics, technology, and more, this handy guide uses examples from sports like soccer, baseball, softball, football, hockey, lacrosse, tennis, and others to explain important STEM concepts for kids ages 8 to 12. They'll learn how to use math to calculate a batter's average, why a tennis racket is shaped the way it is, how biology affects athletic performance, the aerodynamics behind competitive swimsuits, and much more. With dozens of original, captivating illustrations to engage young readers, kids will have fun while learning about key STEM ideas that will prepare them for years of schooling to come.

In this accessible study, a journalist examines the science, philosophy, and sociology behind being a sports fan. Sports fandom is either an aspect of a person's fundamental identity, or completely incomprehensible to those who aren’t fans at all. What is happening in our brains and bodies when we feel strong emotion while watching a game? How do sports fans resemble political junkies, and why do we form such a strong attachment to a sports team? Journalist Eric Simons presents in-depth research in an accessible and brilliant way, sure to interest readers of Malcolm Gladwell. Through reading the literature and attending neuroscience conferences, talking to fans, psychologists, and scientists, and working through his issues as part of a collaboration with the NPR science program RadioLab, Eric Simons hoped to find an answer that would explain why the attractive force of this relationship with treasured sports teams is so great that we can’t leave it. Praise for The Secret Lives of Sports Fans “Adroitly mixing research with feature reporting, Simons unveils some intriguing discoveries. . . . There’s a lot of science to digest, but Simons’s affable writing style—and his great eagerness to profile actual people, including himself—infuses the data with heart and soul.” —Publishers Weekly “An intriguing ride through “all the wondrous quirks and oddities in human nature.” —Kirkus Reviews

Super-smart Julian Calendar thinks starting junior high at a new school will mean he can shed his nerdy image-but then he meets Ben and Greta, two secret scientists like himself! The three form a secret club, complete with a high-tech lair. There, they can work to their hearts content on projects like the Stink-O-Meter, the Kablovsky Copter, and the Nightsneak Goggles. All that tinkering comes in handy when the trio discovers an evil scientist's dastardly plan to rob a museum. Can three inventors, armed with their wacky creations, hope to defeat this criminal mastermind?

This book deals with the discovery of an ancient and secret system of workable magic, which, if we can learn to use it as did the native magicians of Polynesia and North Africa, bids fair to change the world … Contents: The Discovery That May Change the World Fire-Walking as an Introduction to Magic The Incredible Force Used in Magic, Where It Comes From, and Some of Its Uses The Two Souls of Man and the Proofs That There Are Two Instead of One The Kahuna System and the Three "Souls" or Spirits of Man, Each Using Its Own Voltage of Vital Force. These Spirits in Union and in Separation Taking The Measure of the Third Element in Magic, That of the Invisible Substance Through Which Consciousness Acts by Means of Force Psychometry, Crystal Gazing, Visions of the Past, Visions of the Future, Etc., Explained by the Ancient Lore of the Kahunas Mind Reading, Clairvoyance, Vision, Prevision, Crystal Gazing, and All of the Psychometrically Related Phenomena, as Explained in Terms of the Ten Elements of the Ancient Huna System The Significance of Seeing into the Future in the Psychometric Phenomena and in Dreams The Easy Way to Dream into the Future Instant Healing Through the High Self. The Proofs and Methods Raising the Dead, Permanently and Temporarily The Life-Giving Secrets of Lomilomi and Laying on of Hands Startling New and Different Ideas from the Kahunas Concerning the Nature of the Complex and Healing The Secret Kahuna Method of Treating the Complex How the Kahunas Fought the Horrid Things of Darkness The Secret Within the Secret The Secret Which Enabled the Kahunas to Perform the Miracle of Instant Healing The Magic of Rebuilding the Unwanted Future The High Self and the Healing in Psychic Science How The Kahunas Controlled Winds, Weather and the Sharks by Magic The Practical Use of the Magic of the Miracle

Students, heed this little rhyme: When it's science project time, Do not make goop, or glop, or grime, And never mess with mutant slime.

UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.