The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s No. 1 Scotch? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

International cartels are powerful organizations that impact our everyday lives, although they are little known. This book presents 15 historical case studies of international cartels that include agricultural and mineral commodities, the machinery industry, telephone equipment, whiskey and cement. These cases reveal that international cartels manipulated prices and shared markets over many decades but that their real impact was far wider. The global convergence towards criminalizing serious cartel conduct has seen a revival in historical research on cartels and competition policy. The regulation of anti-competitive behaviour has changed over time. To understand why the US, European and other modern economies altered their policies through the 20th century, it is critical to understand when, how and why governments have interacted with, and been influenced by, business organizations such as cartels. This volume draws together researchers from different nations to examine the impact of international cartels on the experience of individual nations, those nations’ interactions with one or more international cartels, and ultimately the interactions of individual nations with the wider international community. This book will be of interest to researchers, academics and advanced students in the fields of business and economic history, political economy, and government policy, as well as those interested in cartels and their impact on the wider economy.

An authority on Scotch whisky An ideal addition to a collection of whisky books for beginners or whisky distilling books Fantastic gift for any whisky lovers Have you ever wondered why Scotch whisky tastes the way it does? Have you ever questioned the history of whisky and how its flavor notes have changed over the years? If so, then this book is for you! The flavor of Scotch whisky is influenced by a combination of history, craft, science, and tradition. Whether it is single malt Scotch whisky, dalmore whisky, or peat whisky, you will learn something about it in this book. This book on scotch is also a compendium of curiosities! Learn about bottles of scotch, including orbit bottle labels, whiskey green labels, and more. Whiskypedia also outlines information about individual distilleries. Each one provides their whiskies with unique characteristics. They are grounded in the craft and custom of the distillery and its district, but the real key influences on the flavor are how the spirit is matured, the distilling equipment itself, and how the distilling equipment is operated. This guide explores all of those influences and more. Whiskypedia is the first comprehensive source of the flavor and character of every malt whisky in Scotland. Written by Charles MacLean, “a world authority on malt whisky” (Daily Telegraph), shares his wisdom throughout this book. The history of Scotch whisky and information on Scotch distilling are also included. John MacPherson’s stunning photos compliment the text well. This is an ideal book about Scotch for any whisky fan. Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. We’ve been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world’s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies, and the story of the nation and families that made them so.