Originally published in 1957, this book presented an up-to-date account of psychological research into human social behaviour of the time. There are chapters on interaction between pairs of people, behaviour in small social groups, and human relations in industry. The author avoided the adoption of any particular theoretical position, and concentrated on the established empirical findings of the time. The results of several hundred investigations are summarised and compared, so that the principal generalisations which emerge can be seen. Stress is placed on rigorous methods of research, and a critical account is given of current techniques of social research, showing the importance of experimental and statistical methods. Careful consideration is given to the danger of the investigator disturbing what is being investigated. Use is made of recent ideas about theory and explanation, and the different kinds of theory used in experimental psychology were considered for the first time as possible ways of accounting for group behaviour. This book was intended not only for students of psychology and of the other social sciences, but also for industrialists, administrators and indeed all who were interested in the laws underlying social behaviour. Today it can be read and enjoyed in its historical context.

Originally published in 1957, this book presented an up-to-date account of psychological research into human social behaviour of the time. There are chapters on interaction between pairs of people, behaviour in small social groups, and human relations in industry. The author avoided the adoption of any particular theoretical position, and concentrated on the established empirical findings of the time. The results of several hundred investigations are summarised and compared, so that the principal generalisations which emerge can be seen. Stress is placed on rigorous methods of research, and a critical account is given of current techniques of social research, showing the importance of experimental and statistical methods. Careful consideration is given to the danger of the investigator disturbing what is being investigated. Use is made of recent ideas about theory and explanation, and the different kinds of theory used in experimental psychology were considered for the first time as possible ways of accounting for group behaviour. This book was intended not only for students of psychology and of the other social sciences, but also for industrialists, administrators and indeed all who were interested in the laws underlying social behaviour. Today it can be read and enjoyed in its historical context.

First published in 1964, Psychology and Social Problems looks at a changing society and research into problems of the time. Many of the themes in the book, such as delinquency, mental health and racial conflict, are still familiar and current topics of discussion today. Social scientists had carried out extensive research into problems of urgent public concern, yet their findings were not widely known or understood and they had often been diffident in advocating policies based on their conclusions. Michael Argyle discussed the recent psychological and social research bearing on the origins of aggression, delinquency, mental disorder, racial and international prejudice, and industrial discontent; he went on to consider the implications of these studies for prevention and control and for the guidance of social change. This sophisticated and well-documented critique is presented with such lucidity and verve that it will appeal equally to laymen and to students and professional workers and can now be enjoyed in its historical context.

Social psychology has much to offer real world problems, especially in industrial and organizational settings. Originally published in 1995, in Social Psychology at Work leading researchers in their respective fields discuss recent findings and their implications for the commercial world of work. All the contributors have been greatly influenced by the late Michael Argyle, to whom this book is dedicated. They examine aspects of the workplace from the perspectives of personality and individual difference, social psychology and organizational psychology. Subjects covered include the effects of age on work, leadership, productivity, how we are socialized for work, stress and anxiety, and the effect of the physical environment on working behaviour. Social Psychology at Work is a rich source book of ideas, research findings and reviews at the interface of pure and applied psychology. It will be important and rewarding reading for all those such as students, consultants and managers and trainers who are interested in psychology at work.

Originally published in 1975, this book is a completely rewritten, revised version of Michael Argyle’s standard work, Religious Behaviour, first published in 1958. A great deal of new research had appeared since that date, which threw new light on the nature and origins of religious behaviour, beliefs and experience. Trends in religious activity in Britain and the United States since 1900, and the state of religion in these two countries at the time, are examined. Evidence is presented on the origins of religious activity – including the effects of stress, drugs, meditation, evangelistic meetings, personality variables, and social class. Other studies examine the effects of religion, for example on mental and physical health, political attitudes, racial prejudice, sexual behaviour, morals, and the relation between religion and scientific and other achievements. The findings are used to test the main theories about religion which have been put forward by psychologists and other social scientists, such as Freud’s father-projection theory, cognitive need theories, and deprivation-compensation theories.

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.