In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make. We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences — such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those — politicians, activists, and the media — who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat — terrorism, child abduction, cancer caused by chemical pollution — or shrugging off serious risks like obesity and smoking. Gladwell told us about “the black box” of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we’re bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Now in paperback: A striking, widely praised work of experiential reportage on surmounting paralyzing fear

Ever since the phrase "fight or flight" was coined in the 1920s, the common understanding has been that the mind respond to danger in one of two ways - either fleeing in blind panic, or fighting through it. But as scientists unlock the secrets of the human brain, a more complex understanding of the fear response has emerged. It turns out that the ancient brain circuitry wired to process fear is also intricately tied to our ability to master new skills, and that the icy sensation of terror can actually enhance both our physical and our mental performance. Veteran science journalist Jeff Wise, who writes the "I'll Try Anything" column for Popular Mechanics, journeys into the heart of the primal force to find its hidden roots: Where does panic come from? How is it that some people can perform masterfully under pressure? How can we live a more courageous life? Reporting from the front lines of science, Wise takes us into labs where scientists are learning how we make decisions when confronted with physical peril, how time is perceived when the mind is on high alert, and how willpower succeeds or fails in controlling fear. Along the way, he illuminates the science with riveting stories of true-life danger and survival. We watch a woman defend herself from a mountain lion attack in a remote canyon; we witness couple desperately fighting to beat back an encircling wildfire; we see a pilot struggle to maintain control of his plane as its wing begins to detach. Full of amazing characters and cutting-edge science, Extreme Fear is an original and absorbing look at how we can raise the limits of human potential.

Shiver-inducing science not for the faint of heart. No one studies fear quite like Margee Kerr. A sociologist who moonlights at one of America's scariest and most popular haunted houses, she has seen grown men laugh, cry, and push their loved ones aside as they run away in terror. And she's kept careful notes on what triggers these responses and why. Fear is a universal human experience, but do we really understand it? If we're so terrified of monsters and serial killers, why do we flock to the theaters to see them? Why do people avoid thinking about death, but jump out of planes and swim with sharks? For Kerr, there was only one way to find out. In this eye-opening, adventurous book, she takes us on a tour of the world's scariest experiences: into an abandoned prison long after dark, hanging by a cord from the highest tower in the Western hemisphere, and deep into Japan's mysterious "suicide forest." She even goes on a ghost hunt with a group of paranormal adventurers. Along the way, Kerr shows us the surprising science from the newest studies of fear -- what it means, how it works, and what it can do for us. Full of entertaining science and the thrills of a good ghost story, this book will make you think, laugh -- and scream.

A leading expert in animal behavior takes us into the wild to better understand and manage our fears. Fear, honed by millions of years of natural selection, kept our ancestors alive. Whether by slithering away, curling up in a ball, or standing still in the presence of a predator, humans and other animals have evolved complex behaviors in order to survive the hazards the world presents. But, despite our evolutionary endurance, we still have much to learn about how to manage our response to danger. For more than thirty years, Daniel Blumstein has been studying animals’ fear responses. His observations lead to a firm conclusion: fear preserves security, but at great cost. A foraging flock of birds expends valuable energy by quickly taking flight when a raptor appears. And though the birds might successfully escape, they leave their food source behind. Giant clams protect their valuable tissue by retracting their mantles and closing their shells when a shadow passes overhead, but then they are unable to photosynthesize, losing the capacity to grow. Among humans, fear is often an understandable and justifiable response to sources of threat, but it can exact a high toll on health and productivity. Delving into the evolutionary origins and ecological contexts of fear across species, The Nature of Fear considers what we can learn from our fellow animals—from successes and failures. By observing how animals leverage alarm to their advantage, we can develop new strategies for facing risks without panic.

Nerves make us bomb job interviews, first dates, and SATs. With a presentation looming at work, fear robs us of sleep for days. It paralyzes seasoned concert musicians and freezes rookie cops in tight situations. And yet not everyone cracks. Soldiers keep their heads in combat; firemen rush into burning buildings; unflappable trauma doctors juggle patient after patient. It's not that these people feel no fear; often, in fact, they're riddled with it. In Nerve, Taylor Clark draws upon cutting-edge science and painstaking reporting to explore the very heart of panic and poise. Using a wide range of case studies, Clark overturns the popular myths about anxiety and fear to explain why some people thrive under pressure, while others falter-and how we can go forward with steadier nerves and increased confidence.