The Quest for Happiness Is a Universal Fact. It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity. In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including: • How to live the life you want—not necessarily the life expected of you • Why resilience is a key to happiness • Why your career needs to have a higher purpose than a paycheck • Why variety truly can be the spice of life • Why choosing the right spouse is so important • Why Aristotle had it right when he preached moderation • Why you should take a hint from your dog and realize that playfulness equals happiness The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.

"Read this book, strengthen your resolve, and help us all return to reason." —JORDAN PETERSON The West’s commitment to freedom, reason, and true liberalism have become endangered by a series of viral forces in our society today. Renowned host of the popular YouTube show “The SAAD Truth”, Dr. Gad Saad exposes how an epidemic of idea pathogens are spreading like a virus and killing common sense in the West. Serving as a powerful follow-up to Jordan Peterson’s book 12 Rules for Life Dr. Saad unpacks what is really happening in progressive safe zones, why we need to be paying more attention to these trends, and what we must do to stop the spread of dangerous thinking. A professor at Concordia University who has witnessed this troubling epidemic first-hand, Dr. Saad dissects a multitude of these concerning forces (corrupt thought patterns, belief systems, attitudes, etc.) that have given rise to a stifling political correctness in our society and how these have created serious consequences that must be remedied–before it’s too late.

Professor and "de facto global therapist" to an ever-growing audience of hundreds of thousands of people builds on national bestseller The Parasitic Mind to argue that happiness is not merely a changeable mood but a process toward which we can strive by following some basic steps that have been known to humans for millennia. Happiness Is a Fact It is a scientific fact, which means we can measure it, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. Or so says, Professor Gad Saad, author of the sensational national bestseller The Parasitic Mind and popular host of The Saad Truth podcast. Professor Saad roams through the scientific studies, the wisdom of ancient philosophy and religion, and his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity to provide one of the most provocative, helpful, and entertaining reads you are likely to encounter. In The Saad Truth about Happiness you'll learn the secrets to living the good life, including: How to live the life you want--not necessarily the life expected of you Why resilience is a key to happiness Why your career needs to have a higher purpose than a paycheck How variety truly can be the spice of life Why marriage is so important How Aristotle had it right when he preached moderation Why you should take a hint from your dog and realise that playfulness equals happiness Enlightening, bold, and good-humoured, The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you'll see why so many seek his counsel.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

A beautiful and affecting novel -- bittersweet and comic -- on the elusive nature of happiness Maggie is in her early thirties, gainfully employed, between relationships, and ready for a change. But when she takes a quiz in a magazine that promises to predict the date of a person's death, she's shocked to learn she's going to die before her next birthday unless she can somehow discover contentment in life. What ensues is a quirky and satisfying journey in pursuit of true happiness, a quest that leads to unexpected joys and perceptions.