The Role of Marketing in Economic Development
Title | The Role of Marketing in Economic Development PDF eBook |
Author | Maurice Gruber |
Publisher | |
Pages | |
Release | 1970 |
Genre | |
ISBN |
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Title | Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference PDF eBook |
Author | Vinay Kothari |
Publisher | |
Pages | |
Release | 2015 |
Genre | |
ISBN | 9783319169477 |
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Role of Marketing in Economic Development
Title | The Role of Marketing in Economic Development PDF eBook |
Author | William F. Cass |
Publisher | |
Pages | 202 |
Release | 1967 |
Genre | Marketing |
ISBN |
Marketing's Role in Economic Development
Title | Marketing's Role in Economic Development PDF eBook |
Author | Allan Reddy |
Publisher | Praeger |
Pages | 168 |
Release | 1994 |
Genre | Business & Economics |
ISBN |
This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.
Marketing in Economic Development
Title | Marketing in Economic Development PDF eBook |
Author | Reed Moyer |
Publisher | |
Pages | 76 |
Release | 1965 |
Genre | Business & Economics |
ISBN |
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
Toward a Better Understanding of the Role of Marketing in Economic Development
Title | Toward a Better Understanding of the Role of Marketing in Economic Development PDF eBook |
Author | Lacina Coulibaly |
Publisher | |
Pages | 174 |
Release | 1974 |
Genre | Developing countries |
ISBN |
Soviet Marketing and Economic Development
Title | Soviet Marketing and Economic Development PDF eBook |
Author | Roger Skurski |
Publisher | Springer |
Pages | 203 |
Release | 1983-12-15 |
Genre | Business & Economics |
ISBN | 1349172995 |