This book features contemporary critical and Marxist theories of resistance, domination, knowledge, and systems of ideological control. It offers a balanced discussion of classical and modern theories of rhetoric, as well as critical theory.

WRITING THE VISUAL: A PRACTICAL GUIDE FOR TEACHERS OF COMPOSITION AND COMMUNICATION offers a variety of creative and theoretically based approaches to the development of visual literacy. The book's introduction and twelve chapters provide an array of pedagogical perspectives, exceptional field-tested assignments for students writing across the disciplines, and a strong bibliographic base from which readers might continue their exploration of visual studies. Presenting ideas both imaginative and practical for teachers and advanced students, WRITING THE VISUAL aims to expand our understanding of how visual and verbal elements contribute to a text's effectiveness. Extensively referencing key figures from ancient times to the present who have developed theories, described histories, and provided analyses of images, WRITING THE VISUAL responds to the growing desire for critical and creative engagement with visual language in composition and communication classrooms. - ABOUT THE EDITORS Carol David is Professor Emerita in the Department of English at Iowa State University, where she served as teacher and administrator of composition programs from 1960 until her retirement in 2001. Her research on writing, visuality, and technical communication has appeared in TECHNICAL COMMUNICATION QUARTERLY, JOURNAL OF BUSINESS COMMUNICATION, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION, and elsewhere. - Anne R. Richards is Assistant Professor of English at Kennesaw State University, where she blends critical and interdisciplinary approaches to the teaching of multimedia literacy and technical writing. Her research on scientific images, color on the World Wide Web, and multimedia sound has appeared or is forthcoming in TECHNICAL COMMUNICATION QUARTERLY. - CONTRIBUTORS Contributors include Nancy Allen, Carol David, Jean Darcy, Jane Davis, Ryan Jerving, C. Richard King, Mark Mullen, L. J. Nicoletti, Alyssa O'Brien, Iraj Omidvar, Kristin Walker Pickering, Deborah Rard, Anne R. Richards, Yong-Kang Wei, and Barbara Worthington.

Many varying factors contribute to the dynamics of Chinese communication, which both resembles and differs from its Western counterparts. In this provocative new collection of essays, an international group of scholars challenges the conventional notion of Chinese culture as static, recognizing the causes of cultural change and strategies of resistance. Examining communication contexts in mainland China, Hong Kong, and Taiwan, Chinese Communication Studies: Context and Comparisons considers the relationship between culture and communication in Chinese political, gender, family, and media contexts, providing the reader with insight both into how enduring Chinese cultural values are, and how they are being appropriated to meet political and economic goals. Moreover, comparisons and distinctions are made between Chinese and Western communication concepts and practices on the issues of human rights, world opinions, pedagogical approaches, and instruction of rhetoric. In a work sure to be of value to many disciplines, the authors trace the historical development of ideas and value systems of both cultures, rendering an understanding of similarities and differences in both communication and cultural mindsets.

Methodologies for the Rhetoric of Health & Medicine charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. It advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study.