This unflinching effort critically traces the attempt of social psychology over the past half century to forge a scientific understanding of human behavior based on the systematic use of experiments.Having examined the record from the inception of the field to the present, Brannigan suggests that it has failed to live up to its promise: that social psychologists have achieved little consensus about the central problems in the field; that they have failed to amass a body of systematic, non-trivial theoretical insight; and that recent concerns over the ethical treatment of human subjects could arguably bring the discipline to closure. But that is not the disastrous outcome that Brannigan hopes for. Rather, going beyond an apparent iconoclasm, the author explores prospects for a post-experimental discipline. It is a view that admits the role of ethical considerations as part of scientific judgment, but not as a sacrifice of, but an extension of, empirical research that takes seriously how the brain represents information, and how these mechanisms explain social behaviors and channel human choices and appetites.What makes this work special is its function as a primary text in the history as well as the current status of social psychology as a field of behavioral science. The keen insight, touched by the gently critical styles, of such major figures as Philip Zimbardo, Morton Hunt, Leon Festinger, Stanley Milgram, Alex Crey, Samuel Wineburg, Carol Gilligan, David M. Buss--among others--makes this a perfect volume for students entering the field, and no less, a reminder of the past as well as present of social psychology for its serious practitioners.

This unflinching effort critically traces the attempt of social psychology over the past half century to forge a scientific understanding of human behavior based on the systematic use of experiments.Having examined the record from the inception of the field to the present, Brannigan suggests that it has failed to live up to its promise: that social psychologists have achieved little consensus about the central problems in the field; that they have failed to amass a body of systematic, non-trivial theoretical insight; and that recent concerns over the ethical treatment of human subjects could arguably bring the discipline to closure. But that is not the disastrous outcome that Brannigan hopes for. Rather, going beyond an apparent iconoclasm, the author explores prospects for a post-experimental discipline. It is a view that admits the role of ethical considerations as part of scientific judgment, but not as a sacrifice of, but an extension of, empirical research that takes seriously how the brain represents information, and how these mechanisms explain social behaviors and channel human choices and appetites.What makes this work special is its function as a primary text in the history as well as the current status of social psychology as a field of behavioral science. The keen insight, touched by the gently critical styles, of such major figures as Philip Zimbardo, Morton Hunt, Leon Festinger, Stanley Milgram, Alex Crey, Samuel Wineburg, Carol Gilligan, David M. Buss--among others--makes this a perfect volume for students entering the field, and no less, a reminder of the past as well as present of social psychology for its serious practitioners.

How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. With a new foreword by Malcolm Gladwell, author of The Tipping Point.

This student-friendly introduction to the field focuses on understanding social and practical problems and developing intervention strategies to address them. Offering a balance of theory, research, and application, the updated Third Edition includes the latest research, as well as new, detailed examples of qualitative research throughout.

Computational Social Psychology showcases a new approach to social psychology that enables theorists and researchers to specify social psychological processes in terms of formal rules that can be implemented and tested using the power of high speed computing technology and sophisticated software. This approach allows for previously infeasible investigations of the multi-dimensional nature of human experience as it unfolds in accordance with different temporal patterns on different timescales. In effect, the computational approach represents a rediscovery of the themes and ambitions that launched the field over a century ago. The book brings together social psychologists with varying topical interests who are taking the lead in this redirection of the field. Many present formal models that are implemented in computer simulations to test basic assumptions and investigate the emergence of higher-order properties; others develop models to fit the real-time evolution of people’s inner states, overt behavior, and social interactions. Collectively, the contributions illustrate how the methods and tools of the computational approach can investigate, and transform, the diverse landscape of social psychology.