The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies–such as the rhetoric of science and feminist rhetoric–this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

"The Viability of the Rhetorical Tradition reconsiders the relationship between rhetorical theory, practice, and pedagogy. Continuing the line of questioning begun in the 1980s, contributors examine the duality of a rhetorical canon in determining if past practice can make us more (or less) able to address contemporary concerns. Also examined is the role of tradition as a limiting or inspiring force, rhetoric as a discipline, rhetoric's contribution to interest in civic education and citizenship, and the possibilities digital media offer to scholars of rhetoric."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

This new edition of Hugh Blair’s Lectures on Rhetoric and Belles Lettres, edited by Linda Ferreira-Buckley and S. Michael Halloran, answers the need for a complete, reliable text. The book seeks to generate a renewed interest in Blair by provoking new inquiries into the tradition of belletristic rhetoric and by serving as both aid and incentive to others who may join in the project of improving understanding of this landmark rhetorical scholarship. This edition contains forty-seven lectures and remains faithful to the text of the 1785 London edition. The editors contextualize Hugh Blair’s motivations and thinking by providing in their introduction an extended account of Blair’s life and era. The bibliography of works by and about Blair is an invaluable aid, surpassing previous research on Blair. Although the extent of its influence cannot be measured fully, Blair’s Lectures on Rhetoric and Belles Lettres was undoubtedly a primary vehicle for introducing many eighteenth- and nineteenth-century scholars to classical rhetoric and French belletristic rhetoric—its success due in part to the ease with which the lectures combine neoclassical and Enlightenment thought, accommodating emerging social concerns. Ferreira-Buckley and Halloran’s extensive treatment revives the tradition of belletristic rhetoric, improving the understanding of Blair’s place in the study of eighteenth- and nineteenth-century discourse, while finding him relevant in the twenty-first century.