The status quo is the serial killer of great companies. Nothing is immune from the need for change, but when faced with change, most companies do one of three things: double down, endlessly strategize, or "Ostrich." But there's a fourth (and only) option. Reinvent. "Reinventionist" Joe Jackman believes there are very few flagging businesses that cannot be returned to growth and relevance, and for Joe, there is nothing better than taking a once-great brand and returning it to greatness. Jackman learned to love change early, in a home where family meetings actually produced it ("The status quo never stood a chance"). As an industrial designer, he took things apart to see how they worked and how they could be improved. As a corporate executive he gained an insider's view of how not to manage change. Now his unique firm Jackman Reinvents helps companies at a crossroads become reborn as Category of One businesses.

Leading to Greatness is a hands-on how-to leadership development program designed to guide leaders to self and organizational excellence. By applying five core leadership principles top-level executives will be primed to take their organizations and teams into the future. Principle 1: Define a crystal-clear understanding of values and purpose—and never deviate. Principle 2: Recognize core strengths and align them with passion. Principle 3: Identify and engage the right people and get them in the right seats; no leader excels at everything. Principle 4: Learn to manage energy—not time—to become fully engaged in life (and thus, leadership). Principle 5: Develop a consistent inner discipline to achieve exceptional results. Author Jim Reid combines his decades of top-level leadership and coaching experience with the best research and science available to deliver to leaders a practical and actionable plan that when consistently applied in one’s life becomes a transformative experience. Part guidebook, part workbook and part work study, Leading to Greatness delivers proof of concept of Reid’s program through detailed case studies from level-5 leaders across North America. The stunning results speak for themselves. If you are looking to take your performance—and the performance of your team—to the next level, look no further. Leading to Greatness is your ultimate tool for exceptional results and sustained success.

As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin’s own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday’s to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

In Birds of All Feathers, speaker, author, and diversity and inclusion expert Michael Bach argues that creating diverse, inclusive workplaces is not just the right thing to do-it is also the smart thing to do. It embraces an ethos of innovation and creativity. It's good for you and your employees, it strengthens your organization, and it benefits the people you serve. Whether you are in the arts, health, nonprofit, for-profit, or another sector, there is a business case for making your organization a space of true inclusion. Birds of All Feathers lays out what can be a complex topic in expertly accessible terms and shows you how to discover your organization's "why," how to implement and sustain beneficial changes, and how to measure its success. Book jacket.

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

A groundbreaking take on how complexity causes failure in all kinds of modern systems--from social media to air travel--this practical and entertaining book reveals how we can prevent meltdowns in business and life.