Radio & Television Commercial

Radio & Television Commercial
Title Radio & Television Commercial PDF eBook
Author Albert C. Book
Publisher
Pages 236
Release 1984
Genre Business & Economics
ISBN

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Writing Music for Television and Radio Commercials (and More)

Writing Music for Television and Radio Commercials (and More)
Title Writing Music for Television and Radio Commercials (and More) PDF eBook
Author Michael Zager
Publisher
Pages 258
Release 2008
Genre Business & Economics
ISBN 9780810861398

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This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Brought to You By

Brought to You By
Title Brought to You By PDF eBook
Author Lawrence R. Samuel
Publisher University of Texas Press
Pages 441
Release 2009-03-06
Genre Performing Arts
ISBN 0292774761

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“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Designing and Producing the Television Commercial

Designing and Producing the Television Commercial
Title Designing and Producing the Television Commercial PDF eBook
Author Larry Elin
Publisher Addison-Wesley Longman
Pages 0
Release 2004
Genre Television advertising
ISBN 9780205365388

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Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

The Radio and Television Commercial

The Radio and Television Commercial
Title The Radio and Television Commercial PDF eBook
Author Albert C. Book
Publisher NTC/Contemporary Publishing Company
Pages 156
Release 1978
Genre Business & Economics
ISBN

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Radio

Radio
Title Radio PDF eBook
Author Steve Warren
Publisher Taylor & Francis
Pages 242
Release 2005
Genre Language Arts & Disciplines
ISBN 0240806964

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First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

That's the Way It Is

That's the Way It Is
Title That's the Way It Is PDF eBook
Author Charles L. Ponce de Leon
Publisher University of Chicago Press
Pages 331
Release 2016-09-09
Genre History
ISBN 022642152X

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Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."