The Radio and Television Commercial
Title | The Radio and Television Commercial PDF eBook |
Author | Albert C. Book |
Publisher | NTC/Contemporary Publishing Company |
Pages | 156 |
Release | 1978 |
Genre | Business & Economics |
ISBN |
Advertising
Title | Advertising PDF eBook |
Author | Edmond A. Bruneau |
Publisher | |
Pages | 8 |
Release | 1988 |
Genre | Radio advertising |
ISBN |
The Radio & Television Commercial
Title | The Radio & Television Commercial PDF eBook |
Author | Albert C. Book |
Publisher | NTC/Contemporary Publishing Company |
Pages | 242 |
Release | 1984 |
Genre | Business & Economics |
ISBN |
The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Radio and Television Commercial
Title | Radio and Television Commercial PDF eBook |
Author | Albert C. Book |
Publisher | |
Pages | 142 |
Release | 1978 |
Genre | Radio advertising |
ISBN |
Advertising in the Broadcast Media
Title | Advertising in the Broadcast Media PDF eBook |
Author | Elizabeth J. Heighton |
Publisher | |
Pages | 370 |
Release | 1976 |
Genre | Business & Economics |
ISBN |
Writing Music for Television and Radio Commercials (and More)
Title | Writing Music for Television and Radio Commercials (and More) PDF eBook |
Author | Michael Zager |
Publisher | |
Pages | 258 |
Release | 2008 |
Genre | Business & Economics |
ISBN | 9780810861398 |
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Successful Television and Radio Advertising
Title | Successful Television and Radio Advertising PDF eBook |
Author | Eugene Fred Seehafer |
Publisher | |
Pages | 674 |
Release | 1959 |
Genre | Radio advertising |
ISBN |