With the help of this book, anyone can become a 'Sales Genius'. The material is based on the acclaimed book by Tony Buzan and Richard Israel, Brain Sell, which showed how to apply modern research on brain functioning to the practice of selling.

The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself. In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson. Quick to read and intensely practical, this book will bring a little sales genius into your day. 'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' Phil Jesson, Academy for Chief Executives 'What a great read... An insightful look at the world of sales' Anthony Stears, The Telephone Assassin 'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' Andrew Docker, Andrew Docker Associates

Better Together FDR and Eleanor. Mick and Keith. Jobs and Woz. There are countless examples of introvert-extrovert partnerships who make brilliant products, create great works of art, and even change history together. But these partnerships don't just happen. They demand wise nurturing. The key, says bestselling author Jennifer Kahnweiler, is for opposites to stop emphasizing their differences and use approaches that focus them both on moving toward results. Kahnweiler's first-of-its-kind practical five-step process helps introverts and extroverts understand and appreciate each other's wiring, use conflicts to spur creativity, enrich their own skills by learning from the other, and see and act on things neither would have separately. Kahnweiler shows how to perform the delicate balancing act required to create a whole that is exponentially greater than the sum of its parts.

Sales Genius 1 is a UK #1 Marketing and Sales bestseller and Top 10 Marleting and Sales Book USA. It delivers smart cuts on sales and selling from 20 top sales professionals worldwide who share their best key secrets and savviest thinking on sales, selling, winning more customers and driving revenues. Edited by Andrew Priestley Contributors: MaryLou Tyler, Michael Clark, Alison Edgar, Tim Han, James White, Jackie Jarvis, Glen Williamson, Ian Dainty, The Mo Bro's - Keval Dattani, Kunal Dattani and Savan Dattani, Susan Marot, Martin Zeman, Tristan Griffiths, Geoff Hetherington, Steven Shove, James Ker-Reid, David Rothwell, Angus Mac Lennan, Robert J Smith, Steven Thompson and Andrew Priestley Topic

WHAT’S YOUR GENIUS? Most people consider genius to be a gift, a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. They see it as a quality—like creativity—that has a magical, exclusive, elusive connotation. That is simply not true, says Gina Rudan. Every one of us has a capacity for genius. Anyone is capable of achieving something so extraordinary that it could change the game for you, your business, and every aspect of your life. In Practical Genius, Rudan shows you how to: • Identify your genius • Express it in everyday life • Surround yourself with genius • Sustain genius for a lifetime of personal and professional satisfaction • Market your genius to others Each stage features exercises to guide you along the way, leaving you feeling accomplished and ready for the next stage. The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace. UNLEASH YOUR GENIUS Forget what you think you know about genius. It’s not about having a Mensa I.Q. or painting the Sistine Chapel. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. With the help of Practical Genius, you will: Identify your genius. Where do your passions and your talents meet? (page 23) Express your genius. What’s your story, and how do you share it with others? (page 57) Surround yourself with genius. Who do you need in your tribe? (page 93) Sustain your genius. How do you feed and care for your genius? (page 135) Market your genius. Why are your contradictions actually your largest competitive advantage? (page 165)