"This book is based upon the belief that the movements of prices on the exchanges are dependent to a very large degree on the mental attitude of the investing and trading public ... [and] is intended chiefly as a practical help to that considerable part of the community which is interested, directly or indirectly, in the markets.--p. [3]

This Is A New Release Of The Original 1912 Edition.

What really influences the way the stock markets behave? David Cohen argues that far from being influenced by logical, rational considerations, stock markets are driven by deep-seated emotions such as fear, greed, panic and the herd instinct. Written in a jargon-free style, this book contains fascinating case histories on companies and individuals and includes an amusing psychological quiz which will help you to understand your own attitude to risk and therefore guide you when making investment decisions. Essential reading for anyone with an interest in how markets actually work. * A fun, topical read * Contains a psychological quiz to test attitude towards risk * Includes a useful glossary of psychological and investment terms

'Stock-Market Psychology gives an excellent overview of the state-of-the-art literature on this subject in the fields of economics, psychology and finance. . . a comprehensive overview of the behavior of investors in the stock market. As such, this book is valuable for the classroom. . . Stock-Market Psychology provides researchers with numerous ideas for future research and readers with useful and fun tips without taking away our hopes of ever becoming rich from investing in stocks. What more is there to ask from a book?' - Joost M.E. Pennings, Journal of Economic Psychology 'George Goodman (Adam Smith) once wrote, "you can find out who you are by investing in the stock market, but it will be an expensive lesson". It is far smarter and cheaper to read Wärneryd's book instead. At a time when global stock markets are driven by emotions and passions, and are highly volatile, Chapter Six will tell you why, far better than a hundred analysts' reports.' - Shlomo Maital, TIM-Technion Institute of Management and the Samuel Neaman Institute for Advanced Studies in Science and Technology, Israel The rationale behind how people value and trade stocks is of unparalleled interest to governments, companies and other participants in stock markets. The book focuses on the way in which investors process information and form expectations about future gains. It argues that humans fall short of the perfect information processing required by theory, and that their expectations are based on more than just future company earnings.

Dieses maßgebende Buch aus der Schmiede der Harvard-Universität stützt sich auf Erkenntnisse und Ideen führender Experten aus den Bereichen Investment und Psychologie. Die Beiträge stammen u.a. von Abby Joseph Cohen, stellvertretender Vorstandsvorsitzender bei Goldman-Sachs, Samuel Hayes von der Harvard Business School und von Mark Hubert, Kolumnist beim Forbes Magazine. Diskutiert werden u.a. die psychologische Aspekte von Risiko, Massenpsychologie und geschlechtsbedingten Unterschieden im Investmentgeschäft. Mit einem Vorwort von John Train, dem Autor zahlreicher Bestseller zur Geldanlage. (11/97)