Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!

For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.

But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:

• Best practices and strategies for Instagram, YouTube, and Facebook

• Being found through SEO

• Promoting yourself and your work

• The role that testimonials and reviews play in your success

• Creating long-term client relationships

• Forming personal connections with clients with promo videos

• Why you should feature your work in publications

• Pricing your work and the gentle art of the up-sell

• Understanding and conveying the crucial importance of selling prints

While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.

Foreword by Luke Edmonson

This beautiful Photographer Journal is a perfect way to log & record your photoshoot sessions. Whether you're taking pictures as a profession or a hobby, this Photographer Journal will help keep you organized. Each page includes space and prompts sections to record in detail: Date & Time - Write the date and time of the photo shoot. Image # - Log the image number. Shooting Mode - Record ISO, WB, Aperture, Shutter Speed, & Tripod Used. Meter Mode - Write EV +/-, Lens, Focal Length, Flash, Flash Settings. In Camera Settings - Log setting specific to your camera. Weather - Record what the weather is like. Lighting Description - Describe your lighting. Shot Notes - Blank lined for writing any other important notes such as landscape/ nature, headshots, family, wedding, studios, portrait photos, senior pictures, black and white, newborn baby session, fashion shoot, the goal for the shoot, etc. Also makes a great gift for that special photographer in your life. Journals help to keep all of your important information all in one place. Designed for the creative photographer. Large size of 6x9 inches, 106 pages, black and gray ink, white paper, soft matte finish cover, paperback.

Follows a free-lance photographer through his day as he sets up his schedule and fulfills a variety of photographic assignments.

Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organisation. This guide presents techniques and images from a choice collection of commercially successful photographers, all offering revelations and wisdom to inform readers of the techniques that have paved the way to their success. Each chapter focuses on the techniques and images of a single photographer, providing a workshop in their area of expertise.

From shooting basics to image editing, this textbook is an all encompassing reference that can be used by students in any level of photography class as well as those studying to complete the Certified Professional Photographer program. Beginning with an overview of camera choices and basic camera functions, this guide outlines the fundamentals of lighting equipment, light theory, composition, and digital imaging while providing a comprehensive roadmap for efficiently taking images from conception to client presentation. Tips for overcoming obstacles are offered from the hard-won advice of photographers who have successfully passed the Professional Photographer Certification Program tests.

Ansel Adams (1902-1984) produced some of the 20th century's most iconic photographic images and helped nurture the art of photography through his creative innovations and peerless technical mastery. The Print--the third volume in Adams' celebrated series of books on photographic techniques--has taught generations of photographers how to explore the artistic possibilities of printmaking. Examples of Adams' own work clarify the principles discussed. This classic handbook distills the knowledge gained through a lifetime in photography and remains as vital today as when it was first published. The Print takes you step-by-step--from designing and furnishing a darkroom to mounting and displaying your photographs, from making your first print to mastering advanced techniques, such as developer modifications, toning and bleaching, and burning and dodging. Filled with indispensable darkroom techniques and tips, this amply illustrated guide shows how printmaking--the culmination of photography's creative process--can be used expressively to enhance an image. "Adams is a clear-thinking writer whose concepts cannot but help the serious photographer." - New York Times "A master-class kind of guide from an undisputed master." - Publishers Weekly Over 1 million copies sold. Publisher's Note: This ebook of The Print works best as a digital companion to the print edition. The ebook was produced by electronically scanning and digitizing a print edition, and as a result, your reading device may display images with halftone or moiré patterns.