The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.

Batman gets inside the prison where the Penguin is held to stop him from unleashing his new army of criminals on Gotham City.

Queen Flavia, dutifully but unhappily married to her cousin Rudolf V, writes to her true love Rudolf Rassendyll. The letter is carried by von Tarlenheim and his servant Bauer to be delivered by hand, but Fritz is betrayed by Bauer and it is stolen by the exiled Rupert of Hentzau and his loyal cousin the Count of Luzau-Rischenheim. Hentzau sees in it a chance to return to favor by informing the pathologically jealous and paranoid King.

To unmask a CIA mole, John Wells must resume his old undercover identity as an al Qaeda jihadi—and hope he can survive it—in this cutting-edge novel from the #1 New York Times-bestselling author. It is the most dangerous mission of John Wells’s career. Evidence is mounting that someone high up in the CIA is doing the unthinkable—passing messages to ISIS, alerting them to planned operations. Finding out the mole’s identity without alerting him, however, will be very hard, and to accomplish it, Wells will have to do something he thought he’d left behind forever. He will have to reassume his former identity as an al Qaeda jihadi, get captured, and go undercover to befriend an ISIS prisoner in a secret Bulgarian prison. Many years before, Wells was the only American agent ever to penetrate al Qaeda, but times have changed drastically. The terrorist organizations have multiplied: gotten bigger, crueler, more ambitious and powerful. Wells knows it may well be his death sentence. But there is no one else.

A sweeping account of imprisonment--in time, in language, and in a divided country--from Korea's most acclaimed novelist In 1993, writer and democracy activist Hwang Sok-yong was sentenced to five years in the Seoul Detention Center upon his return to South Korea from North Korea, the country he had fled with his family as a child at the start of the Korean War. Already a dissident writer well-known for his part in the democracy movement of the 1980s, Hwang's imprisonment forced him to consider the many prisons to which he was subject--of thought, of writing, of Cold War nations, of the heart. In this capacious memoir, Hwang moves between his imprisonment and his life--as a boy in Pyongyang, as a young activist protesting South Korea's military dictatorships, as a soldier in the Vietnam War, as a dissident writer first traveling abroad--and in so doing, narrates the dramatic revolutions and transformations of one life and of Korean society during the twentieth century.

A series of baffling murders among a group of imprisoned agents threatens the outcome of World War II in this chilling mystery from the New York Times bestselling author of Mr. Churchill’s Secretary. November, 1942. World War II is raging, and former spy Maggie Hope knows too much: what the British government is willing to do to keep its secrets, who is lying, who the double-crossers are. She knows exactly who is sending agents to their deaths. These are the reasons Maggie is isolated on a remote Scottish island, in a prison known as Killoch Castle. When one of her fellow inmates drops dead in the middle of his after-dinner drink—he’s only the first. As victims fall one by one, Maggie will have to call upon all her wits and skills to escape—not just certain death . . . but certain murder. For what’s the most important thing that Maggie Hope knows? She must survive. Praise for The Prisoner in the Castle “The colonel sums it up best on page ten: ‘If you take a pretty girl and teach her how to kill, it can cause problems.’ Not just problems—electrifying action and nonstop surprises. I loved this book!”—R. L. Stine, author of the Goosebumps and Fear Street series “Another literary tour de force . . . From the book’s perfectly calibrated plot to its incisively etched characters, everything is handled with perfect finesse by the author.”—Poisoned Pen Newsletter “One pleasure of a mystery series is connecting with a character that changes and grows with each novel. . . . Maggie’s intelligence and loyalty to the war effort continue to evolve in [Susan Elia] MacNeal’s series. . . . Solid twists keep the plot of The Prisoner in the Castle churning until the surprise finale.”—Associated Press “A mystery . . . tailor-made for readers in the post-election, #MeToo era. . . . If you love a tricky puzzle that requires you to keep track of multiple alibis over time, this is your summer read.”—The Washington Post “Evocative.”—Publishers Weekly “MacNeal uses [Agatha] Christie’s And Then There Were None as a framework for a character-driven mystery/thriller that successfully emulates the original.”—Kirkus Reviews

In July 2003 young Englishman Tig Hague was on a routine business trip to Moscow when he was arrested at the airport. Within hours he was accused of a major crime. Next, he was tried and transported hundreds of miles to the remote, forsaken wastes of Mordovia.And prison camp Zone 22. Sentenced to spend the next four years there, every day was a struggle against disease, freezing temperatures, malnutrition, the unpredictable, sometimes terrifying behaviour of the camp guards and his fellow prisoners.But, most of all, it was a fight to ensure his own psychological survival. Only the thought of his girlfriend Lucy, fighting Russia's corrupt and labyrinthine legal system, kept Tig sane - and gave him a reason to see each day to its end. The English Prisoner is an extraordinary story of endurance, as one man - plucked from his normal, everyday life - is forced to reach deep inside himself to survive life in one of the bleakest outposts in the world: Russia's vast and unforgiving 'forgotten zone'.