The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects. With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout. Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs. Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.

The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing for digital media. This book is intended as both a primer and companion guide, that covers the design essentials from a digital perspective: user-based design research and development, digital colour and image, typography and hypertextuality, working with digital formats, screen-based grids and layouts, and storyboards and system mapping, as well as offering general guidance on how to present your ideas. Featured contributors include: Moving brands;The Chase; Happy Cog; Red Bee; BBC iPlayer; Imaginary Forces; and Bibliotheque Design

"The Principles and Processes of Interactive Design is for new designers from across the design and media disciplines who need to learn about the fundamental principles and processes behind designing for digital media. This book is intended as both a primer and companion guide, that covers the design essentials from a digital perspective: user-based design research and development, digital colour and image, typography and hypertextuality, working with digital formats, screen-based grids and layouts, and storyboards and system mapping, as well as offering general guidance on how to present your ideas. Featured contributors include: Moving brands;The Chase; Happy Cog; Red Bee; BBC iPlayer; Imaginary Forces; and Bibliotheque Design."--

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: – Apps, games and websites – Responsive branding – Complex, large-scale services – Interactive museum installations – Targeted promotions – Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.

"Communication fundamentals are used as guidelines for interactive development for platforms such as multimedia and the World Wide Web. The reader is taught how to approach the interactive project as a communication tool while incorporating various media, communication principles, user interfaces, interactive design, and implementation to build a successful product"--Publisher description.

IFIP's Working Group 2.7(13.4)* has, since its establishment in 1974, con centrated on the software problems of user interfaces. From its original interest in operating systems interfaces the group has gradually shifted em phasis towards the development of interactive systems. The group has orga nized a number of international working conferences on interactive software technology, the proceedings of which have contributed to the accumulated knowledge in the field. The current title of the Working Group is 'User Interface Engineering', with the aim of investigating the nature, concepts, and construction of user interfaces for software systems. The scope of work involved is: - to increase understanding of the development of interactive systems; - to provide a framework for reasoning about interactive systems; - to provide engineering models for their development. This report addresses all three aspects of the scope, as further described below. In 1986 the working group published a report (Beech, 1986) with an object-oriented reference model for describing the components of operating systems interfaces. The modelwas implementation oriented and built on an object concept and the notion of interaction as consisting of commands and responses. Through working with that model the group addressed a number of issues, such as multi-media and multi-modal interfaces, customizable in terfaces, and history logging. However, a conclusion was reached that many software design considerations and principles are independent of implemen tation models, but do depend on the nature of the interaction process.