The growth of Google as a gate to information and entertainment is as dizzying as it is fascinating. 'I can't imagine a life without Google', is an often heard saying. There is a blind trust at its ground, but are we aware of Google's selection processes and what it does with the information on our behavior on the internet? The search results are getting more and more personal and the so-called 'free' services are paid for by the information on our surf behavior. We have become both the producer of and a product to Google. It even intends to become our personal advisor. Where will this lead us? This book will analyze the advantages and risks of the growing power of this corporation. It is not an accusation, but a critical analysis on basis of facts. Peter Olsthoorn (1960) studied history before he became a successful journalist at various newspapers and magazines in the Netherlands, Germany and the US. He has been one of the first European journalists publishing daily online articles since '95. Moreover, Olsthoorn is currently the Chairman of the Internet Section at the Dutch Association for Journalists, and a member of the Netherlands Press Council. This ebook contains exclusive interviews with Google Privacy Director Alma Whitten and Danny Sullivan, founder of Search Engine Land. It also contains practical instructions on how to combat data collection about your personal life.

New York Times bestseller Business Book of the Year--Association of Business Journalists From the New York Times bestselling author comes an eye-opening, urgent look at America's broken health care system--and the people who are saving it--now with a new Afterword by the author. "A must-read for every American." --Steve Forbes, editor-in-chief, FORBES One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr. Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble. Drawing from on-the-ground stories, his research, and his own experience, The Price We Pay paints a vivid picture of the business of medicine and its elusive money games in need of a serious shake-up. Dr. Makary shows how so much of health care spending goes to things that have nothing to do with health and what you can do about it. Dr. Makary challenges the medical establishment to remember medicine's noble heritage of caring for people when they are vulnerable. The Price We Pay offers a road map for everyday Americans and business leaders to get a better deal on their health care, and profiles the disruptors who are innovating medical care. The movement to restore medicine to its mission, Makary argues, is alive and well--a mission that can rebuild the public trust and save our country from the crushing cost of health care.

Peter Ash must follow his closest friend, Lewis, into the criminal underworld when secrets from the past threaten everything they hold dear in this propulsive new thriller from the bestselling and award-winning series. Lewis has helped Peter Ash out of more trouble than Peter cares to remember. So he doesn’t hesitate when Lewis asks a favor in return. Lewis has left his criminal past behind, but a former associate may be in trouble, and he and Peter must drive into the teeth of a blizzard to find him. When they discover blood in the snow and a smoldering cabin, both men know things are bad. Then they learn that someone has stolen notebooks full of incriminating secrets about Lewis's long-ago crimes, and realize the situation is much worse than they'd thought. To save Lewis’s wife, Dinah, and her two boys, Lewis and Peter must find the notebooks. With Peter's longtime girlfriend, June Cassidy, they begin the search—facing ruthless and violent foes at each turn, including one powerful person who will stop at nothing for revenge. Will Peter and Lewis be able to keep that dark past buried? Or will they need to step into the darkness to save the people they love most?

EBOOK: Principles and Practice of Marketing, 9e

Ebook: Principles of Corporate Finance

This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.