This book assesses the impact of presidential character on the popularity, productivity, and ethics of contemporary presidents. Through comparative analyses, author Lara Brown demonstrates that the character of a president’s leadership does not change in office and that the success of future presidents can be evaluated before they step into the White House. She traces the rise of “amateur outsiders,” like Donald Trump, and asserts the need for systemic reform and cultural reassessment of presidential character. Intended for students and scholars of the presidency, this book also holds appeal for general readers who seek understanding of past and future presidential elections.

Analyzing the American presidents from George Washington to George W. Bush

This book, which examines the leadership styles and decisionmaking practices of presidents from Woodrow Wilson to Bill Clinton, reflects the authors interest for over half a century in the impact of personality on the political behavior of our political leaders. Its contents range from the story of the Georges collaboration on their pioneering stud

A book entitled The Presidential Character is more timely and necessary than ever. This new issue of James David Barber’s classic work appears almost 50 years after its first publication and yet reads like a roadmap to the 2020 presidential election. Its subtitle, “Predicting Performance in the White House,” is an apt reflection on the election of 2016. With a revised and updated foreword by George C. Edwards III that brings in the Trump Administration, this book argues that patterns in a person’s character, world view, and political style can allow us to anticipate his or her performance as president. How would Barber have categorized Donald J. Trump, who appears to defy every presidential type and norm? This question suggests one of the most provocative and appealing reasons for students, scholars, and voters to re-read The Presidential Character at this particular juncture. What should we look for in a president? This text offers explanations and predictions of the performance of past presidents and presidential candidates with many cautionary tales looking forward. Features Presents a revised and updated foreword by presidential scholar George C. Edwards III, Distinguished Professor of Political Science at Texas A&M University, that includes the advent of the Trump Administration and highlights the book’s classic and enduring contributions. Includes predictions of presidential performance from Nixon to Bush. Analyzes the media’s role in providing information about the political candidates and in shaping public opinion of them. Draws on historical, biographical, and psychological research to help voters make judicious choices in determining the country’s highest leaders. Encourages citizens to be actively involved scholars, critics, and participants in their government.

This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office. That difficulty is compounded by new media’s amplification of presidential character traits for good or ill. Facebook, Twitter, and YouTube notwithstanding, presidential power still resides in the "power to persuade," and that task remains a steep challenge. More than ever, presidential character matters, and the media presidents now employ report on the messenger as much as the message. The book also looks at the media strategies of candidates during the 2016 presidential campaign, puts presidential media use in global context, and covers the early phase of the Trump administration, the first true Twitter presidency.

Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the American National Election Studies (ANES) surveys, the authors find that traits do have a very substantial effect on the vote, that different candidates have advantages on different traits, and that the opinions expressed by media pundits about how the candidates are viewed by the voters are often simplistic, and sometimes quite mistaken. Character traits are important to voters, but we need a better and more complete understanding of how and why these factors influence voters. An essential read which provides a clear and original argument to all those interested in furthering their understanding of the importance of candidate character traits for the quality of American elections and democracy.

Critical profiles of ten presidents which examine their political actions and their psychological traits.