From where we stand now, the election of 1976 can look like an alternate reality: southern white evangelicals united with African Americans, northern Catholics, and Jews in support of a Democratic presidential candidate; the Republican candidate, a social moderate whose wife proudly proclaimed her support for Roe v. Wade, was able to win over Great Plains farmers as well as cultural liberals in Oregon, California, Connecticut, and New Jersey—even as he lost Ohio, Texas, and nearly the entire South. The Election of the Evangelical offers an unprecedented, behind-the-headlines analysis of this now almost unimaginable political moment, which proved to be a pivotal turning point in polarizing American political parties along ideological and cultural lines and eventually in destroying the winning coalition that Jimmy Carter created. The big story immediately following the election was that a self-described evangelical Christian and improbably dark-horse candidate from the Deep South had won the presidency, leading Newsweek to call 1976 the “year of the evangelical.” What pundits overlooked at the time, and what Daniel K. Williams delves into in this book, was the profound effect of the election on the nation’s political parties. In the first comprehensive historical study of this consequential election, Williams mines untapped archival materials to uncover the strategies of the Ford, Carter, and Reagan campaigns and Republican and Democratic leaders in 1976. His work explains why, despite Ford’s and Carter’s efforts to the contrary, the 1976 presidential election reshaped the political parties along ideologically polarized lines. As he examines the role that religion and “values voting” played in 1976, Williams reveals why Carter was the last Democrat to hold together a New Deal–style coalition of white southern evangelicals, northern Catholics, and African Americans. His findings dispel the most common myths about why Ford lost the election and clarify what his defeat meant for the future of the Republican Party. An eye-opening account of electoral politics at an epochal crossroads, this book provides valuable historical perspective and critical insight in a time of seemingly ever-increasing partisan polarization in American political life.

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general--election campaigns. To understand how media relations helped shape the first post--Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

The debut of Saturday Night Live and the 1976 presidential election between Gerald Ford and Jimmy Carter had enduring effects on American culture. With its mix of sketch comedy and music, SNL grabbed huge ratings and several Emmys in its first season. President Ford's press secretary, Ron Nessen, was the first politician to host SNL. Ford also appeared on the show, via video tape, to offer a comic counterpunch to Chevy Chase's signature line, "I'm Chevy Chase and you're not." Since then, it has become a rite of passage for national politicians to appear on SNL, and the show's treatment of them and their platforms has a continuing impact on political discourse.

From a strange, dark chapter in American political history comes the captivating story of Ted Kennedy's 1980 campaign for president against the incumbent Jimmy Carter, told in full for the first time. The Carter presidency was on life support. The Democrats, desperate to keep power and yearning to resurrect former glory, turned to Kennedy. And so, 1980 became a civil war. It was the last time an American president received a serious reelection challenge from inside his own party, the last contested convention, and the last all-out floor fight, where political combatants fought in real time to decide who would be the nominee. It was the last gasp of an outdated system, an insider's game that old Kennedy hands thought they had mastered, and the year that marked the unraveling of the Democratic Party as America had known it. Camelot's End details the incredible drama of Kennedy's challenge -- what led to it, how it unfolded, and its lasting effects -- with cinematic sweep. It is a story about what happened to the Democratic Party when the country's long string of successes, luck, and global dominance following World War II ran its course, and how, on a quest to recapture the magic of JFK, Democrats plunged themselves into an intra-party civil war. And, at its heart, Camelot's End is the tale of two extraordinary and deeply flawed men: Teddy Kennedy, one of the nation's greatest lawmakers, a man of flaws and of great character; and Jimmy Carter, a politically tenacious but frequently underestimated trailblazer. Comprehensive and nuanced, featuring new interviews with major party leaders and behind-the-scenes revelations from the time, Camelot's End presents both Kennedy and Carter in a new light, and takes readers deep inside a dark chapter in American political history.

“Important . . . [a] landmark presidential biography . . . Bird is able to build a persuasive case that the Carter presidency deserves this new look.”—The New York Times Book Review An essential re-evaluation of the complex triumphs and tragedies of Jimmy Carter’s presidential legacy—from the expert biographer and Pulitzer Prize–winning co-author of American Prometheus Four decades after Ronald Reagan’s landslide win in 1980, Jimmy Carter’s one-term presidency is often labeled a failure; indeed, many Americans view Carter as the only ex-president to have used the White House as a stepping-stone to greater achievements. But in retrospect the Carter political odyssey is a rich and human story, marked by both formidable accomplishments and painful political adversity. In this deeply researched, brilliantly written account, Pulitzer Prize–winning biographer Kai Bird deftly unfolds the Carter saga as a tragic tipping point in American history. As president, Carter was not merely an outsider; he was an outlier. He was the only president in a century to grow up in the heart of the Deep South, and his born-again Christianity made him the most openly religious president in memory. This outlier brought to the White House a rare mix of humility, candor, and unnerving self-confidence that neither Washington nor America was ready to embrace. Decades before today’s public reckoning with the vast gulf between America’s ethos and its actions, Carter looked out on a nation torn by race and demoralized by Watergate and Vietnam and prescribed a radical self-examination from which voters recoiled. The cost of his unshakable belief in doing the right thing would be losing his re-election bid—and witnessing the ascendance of Reagan. In these remarkable pages, Bird traces the arc of Carter’s administration, from his aggressive domestic agenda to his controversial foreign policy record, taking readers inside the Oval Office and through Carter’s battles with both a political establishment and a Washington press corps that proved as adversarial as any foreign power. Bird shows how issues still hotly debated today—from national health care to growing inequality and racism to the Israeli-Palestinian conflict—burned at the heart of Carter’s America, and consumed a president who found a moral duty in solving them. Drawing on interviews with Carter and members of his administration and recently declassified documents, Bird delivers a profound, clear-eyed evaluation of a leader whose legacy has been deeply misunderstood. The Outlier is the definitive account of an enigmatic presidency—both as it really happened and as it is remembered in the American consciousness.