In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War

If it is possible for a book to be healing, spiritual, smart, and sexy at the same time, then this is it. From Bestselling author and creator of the Man Whisperer Multimedia Series comes the new book Soft is the New Power by Deya "Direct" Smith. What if everything you thought you understood about communicating with men was wrong? Would you be willing to re-calibrate your thinking to possess the love and life you desire? Do you realize that you have an innate power to attract amazing relationships through your ability to communicate using a soft and strategic strategy? Smith shows readers how to return to the organic softness that is feminine power. Many women are losing themselves in an effort to keep up with the male-dominated workplace and the new-age approaches to dating and relationships. Too many successful and ambitious career driven women for various reasons tend to use masculine or hard energy to survive or succeed, and as a result, not only are they exhausted, but they become hardened in communications. Smith encourages readers to take a stronger, yet softer position to gain what you want. Women have an innate power to attract amazing relationships through initiative, understanding and acceptance, coupled with the ability to approach life with a soft touch. Knowing how and when to turn on your power, does not negate the need to play hard ball when necessary, but it definitely gives you an advantage in work, play and at home. God made us the softer sex for a reason. Use it to your advantage! This book will help you to: Identify and embrace your feminine power and emotional intelligence; Appreciate that being soft does not make you weak it makes you wise; Maximize your soft power to attract and develop personal and professional relationships; Give yourself permission to succeed and win like a woman and not like a man; Become a 'Man Whisperer' and learn the art of speaking to a man's heart. PRAISES FOR SOFT IS THE NEW POWER: "The Man Whisperer" has created a powerful new guide. Soft is the New Power is a book that will speak to the soul of many women. Our generation has been taught that in order to achieve and succeed, we needed to deny our feminine powers. Miss Deya Direct dismisses this BS and tells the truth! We need to bring all of ourselves to rule the world from the boardroom to the bedroom. Deya presents the keys to feminine power and success. If you want to rock your mission with woman-power, then this book is for you. I will definitely be sharing it with my life coaching clients and speaking audiences." - Abiola Abrams, ESSENCE advice columnist and founder of SacredBombshell.com "Ben & I have been married for almost 16 years...and I must say because of what Deya's book "Soft Is the New Power" is talking about every woman should go out and get it...because it's a key ingredient in that if a woman gets a hold to it she can run the world - really!" - Jewel Tankard, Star of Bravo's Thicker Than Water, Author of Millionairess Lifestyle Understanding the Price and the Process "Deya "Direct" Smith has been the resident "Man Whisperer" for the Single Wives Club, and has helped us to manifest our soft power, in her much-anticipated new book "Soft is the New Power," I am excited that women everywhere will finally get the tools they need to realize that you don't have to be masculine because you can win like a woman, being fly & feminine!" - Koereyelle Dubose, Founder of The Single Wives Club "Today's woman is stronger. She is a survivor. She is more prepared and better equipped than ever before to be a BOSS! But during this transformation some of our women have lost their, sweet, sensitive, nurturing side. You can have your respect and adoration in every aspect of your life, but you can't be all soft and you can't be all powerful. Deya teaches us in her new book, "Soft Is the New Power" how to be both at the same time." - Steven James Dixon, Founder of LoveCapacity.com"

This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the interplay between hard (military, economic) and soft (symbolic) power. One might say, between the politics of territory, guns or money and the language of narrating the world in coherent and persuasive stories. Bringing together different strands of discourse analysis with social, historical and, to an extent, political analysis, all contributions seek to illustrate the ways in which a variety of public genres, from political speeches to computer games and from educational material to newspaper reports, produce influential knowledge about the war and shape the ethical and political premises upon which the legitimacy of this war and a ‘vision’ of the emergent world order rests.

Our ideas about national security have changed radically over the last five years. It has become a political tool, a "wedge issue," a symbol of pride and fear. It is also the one issue above all others that can make or break an election. And this is why the Democratic Party has been steadily losing power since 2001. In Hard Power, Michael O'Hanlon, an expert on foreign policy at the Brookings Institution, and Kurt Campbell, an authority on international security at the Center for Strategic and International Studies, explain how the Democrats lost credibility on issues of security and foreign policy, how they can get it back -- and why they must. They recall the successful Democratic military legacy of past decades, as well as recent Democratic innovations -- like the Homeland Security Office and the idea of nation-building -- that have been successfully co-opted by the Republican administration. And, most importantly, they develop a broad national security vision for America, including specific defense policies and a strategy to win the war on terror.