For many Toastmasters Clubs, one of the biggest challenges in running a successful and productive club is maintaining a constant flow of visitors to attend and join you and your fellow Toastmasters as a member. Members come and members go. Life happens! Your Club membership can quickly change from a healthy charter-strength club to one in danger of losing its Charter. Veteran Toastmaster of three decades, Rae Stonehouse DTM (Distinguished Toastmaster), PDG (Past District Governor, District 21) has witnessed the cycle several times with his own club Kelowna Flying Solo Toastmasters. Toastmasters are social! Toastmasters are social, after-all we are striving to hone our communication skills. Then along comes social media and on-line tools that can increase not only our reach but our productivity. Social media is here to stay! Social media is here to stay, at least until the next "big thing" comes along. Keeping up with what's new, what's hot and what's not could easily turn into a full-time job. And it has for many people as they have created a new career as Social Media Managers. The Power of Promotion! On-line Marketing For Toastmasters Club Growth 2nd Edition, by Rae Stonehouse flattens the learning curve for anyone who wants to maximize their time spent on-line, without turning it into a full-time job. Rae believes that Toastmasters clubs should be run like businesses and social media platforms provide promotional and marketing opportunities that can help spread the word about one of the world's best kept secrets... Toastmasters. In this easy-to-read, how-to manual, Rae shares his experience with using social media to draw attention to his Toastmasters club and to convert visitors to social media properties to actually visit his club and to join. Sometimes it has worked ... sometimes not! This edition has been updated for 2023.

Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.

Tactful self-promotion is an extraordinarily useful--in fact, crucial-- career competency, relevant at any stage. This book is for you if you're: - new to your career, striving to establish a reputation in your profession. - at mid-career, feeling like you've plateaued or stalled, and need to build influence. - working in the "gig" economy, freelancing, and seeking contract work. - starting your own business, or becoming a consultant. - between jobs and trying to find a new opportunity. Based on thousands of conversations with people seeking more visibility, the authors outline actions that even the most reserved can take to increase their visibility without violating their integrity or values (and without triggering a panic attack!). Illustrated by real-world examples, it is full of practical approaches, immediate tips, and ideas to implement. Power Your Career: The Art of Tactful Self-Promotion at Work will help you find ways to promote yourself--tactfully!

The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.

Discover A Proven, But Little-Known Secret To Tap Into Your Market And Immediately Bring In More Leads, Sell More Products & Services And Explode Your Revenue...Even In This Tough Economy. BUT FIRST... Do Not Spend Another Penny On Ordering Promotional Products Until You Read This Important Information! If you're not creating outrageous promotions that are outrageously effective using the power of promo products and are simply just getting "stuff" printed with your logo and randomly giving it away - I have 5 words of advice for you... STOP...Throwing Your Money Away! I know this because with over 15 years in the business I've come to realize that most businesses don't know the first thing about marketing using the power of promotional products and are just throwing money out the window. In this book, I'm breaking the industry "code of silence"...I'm pulling back the curtain and for the first time ever giving you "behind-the-scenes' access. You'll discover how simply combining the power of promotional products with direct response marketing strategies produces outrageously effective marketing for your company. I'll bet that the expensive Ad Agencies, the over-priced marketing "guru's, the big media sales reps and even the promotional product companies, tell you nothing about it and would prefer you never discover it. And honestly during this ever changing economy you need to forget about TV, Radio, Newspaper, TV and just about every other "Big Media" marketing and advertising and focus on this powerful and proven combination that generates more customers, prospects and sales than you can handle. Plus you'll also discover that you'll have more time and money to do the things you really want to do...like go hit the golf course...spend time with the family...go on a much needed vacation...or whatever! Still think promotional products don't work. Well check out the real life stories from "regular- ordinary" brick and mortar businesses, retail stores, insurance agencies, chiropractors, distributors, manufacturers , service industries, sales professionals (I think you get the point) all using the power of promotional products. Inside they share actual marketing examples along with the explosive results they've had on their businesses. Go ahead...don't be shy and take a look inside!

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

′This book, written from an international perspective and thus eminently readable by a wider audience, draws on the author′s considerable experience and is amply supplied with a good range of illustrations from real-life practice...The logical structure and accessible style makes this a useful addition to the personal library of anyone who has an interest in "bottom-up" empowerment-based approaches to health promotion′ - RCN Research Headlines ′The author draws on a wealth of personal experiences in the field, giving the book both readability and credibility. Good examples from different international contexts, illustrated in relevant case studies, let the reader relate theory to practice and bring the concepts to life. The author takes the central thrust of health promotion for the past few decades and unravels it for the reader in a clear, comprehensive way′ - Health Matters In health promotion, the concept of power can be defined as the ability to create or resist change, and this is an important foundation for individual and community health. By enabling people to empower themselves, health promoters can provide the capacity for the individual or community to change their lives and their living conditions, and therefore their health. Health Promotion Practice explores the issue of how such an approach to health promotion practice can improve a community′s success towards achieving healthier conditions through its own actions. Placing empowerment at the heart of health promotion practice, and offering advice for health promoters who accept the challenge to work in such a way, Health Promotion Practice defines key concepts of health, health promotion and community empowerment. It also: Introduces readers to a ′social′ model of health promotion practice, one that attempts to get at the underlying social determinants of disease; Helps readers understand the importance of power relations and their transformation in this practice; Introduces readers to a new `community capacity-building′ approach to plan, implement and evaluate health promotion programmes. Health Promotion Practice is an invaluable resource to students and practitioners of health promotion who want to help empower the communities that they work with.