Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.

The First Native American tradition of elders imparting wisdom to younger generations has no counterpart in contemporary American culture. As a grandfather and as an elder at age 60, I use this book to pass on to my three grandchildren (and other readers) 50 bits of wisdom I have learned from six decades of living in this society. Section I discusses 14 concepts universal to all people, such as "Change," "Suffering," and "Diversity." Section II explicates 19 spiritual concepts, including "Unconditional Love," "Religious Pluralism," and "Environmental Stewardship." And, Section III elucidates 17 maxims, like "Take a problem and turn it into an opportunity."

This self help book is specifically for people who are wanting to adopt a lifestyle that is much more rewarding and are struggling to reinvent themselves. So get up to speed on nutrition, fitness and investing in just two hours max. Many readers have taken six months off work, gone backpacking, or bought that investment property for their retirement fund. The potency of this material to bring about much needed personal change is priceless.

“An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists).

A paradigm-shifting book looking at the pervasive influence of silence and how we can begin to dismantle it in order to find our voices at home and at work Having a seat at the table doesn’t mean that your voice is actually welcome. Knowing something is wrong doesn't mean it's easy to speak up. In fact, there are incentives for many of us to stay silent. Why speak up if you know that it won’t be received well, and in fact, often makes things worse? In Unlearning Silence, Hering explores how we’ve learned to be silent, how we’ve benefited from silence, how we’ve silenced other people—and how we might choose another way. She teaches how to recognize and unlearn unconscious patterns so we can make more intentional choices about how we want to show up in at home and at work. Only by unlearning silence can we more fully unleash talent, speak our minds, and be more complete versions of ourselves… and help other people do the same. With compassion, clarity, and understanding, Hering guides readers through real-life examples and offers a concrete road map for doing this vital and challenging work.

In this National Book Award–winning novel from a “brilliantly breathtaking writer,” a young Southerner searches for meaning in the midst of Mardi Gras (The New York Times Book Review). On the cusp of his thirtieth birthday, Binx Bolling is a lost soul. A stockbroker and member of an established New Orleans family, Binx’s one escape is the movie theater that transports him from the falseness of his life. With Mardi Gras in full swing, Binx, along with his cousin Kate, sets out to find his true purpose amid the excesses of the carnival that surrounds him. Buoyant yet powerful, The Moviegoer is a poignant indictment of modern values, and an unforgettable story of a week that will change two lives forever. This ebook features an illustrated biography of Walker Percy including rare photos from the author’s estate.