Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.

'My favourite book' Tinchy Stryder BA Business Life Book of the Month The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, the authors present the 'Laws of 50', revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

The POWER OF 50 is a compilation of short stories sharing the life lessons that have been harvested by a powerful group of women who are 50] and who are willing to share their truths to help EDUCATE, EMPOWER AND ENCOURAGE other women around the world. Inside you will find moving testimonials of healing, inspiration, and accomplishment.

This book critiques and extends the analysis of power in the classic, Who Rules America?, on the fiftieth anniversary of its original publication in 1967—and through its subsequent editions. The chapters, written especially for this book by twelve sociologists and political scientists, provide fresh insights and new findings on many contemporary topics, among them the concerted attempt to privatize public schools; foreign policy and the growing role of the military-industrial component of the power elite; the successes and failures of union challenges to the power elite; the ongoing and increasingly global battles of a major sector of agribusiness; and the surprising details of how those who hold to the egalitarian values of social democracy were able to tip the scales in a bitter conflict within the power elite itself on a crucial banking reform in the aftermath of the Great Recession. These social scientists thereby point the way forward in the study of power, not just in the United States, but globally. A brief introductory chapter situates Who Rules America? within the context of the most visible theories of power over the past fifty years—pluralism, Marxism, Millsian elite theory, and historical institutionalism. Then, a chapter by G. William Domhoff, the author of Who Rules America?, takes us behind the scenes on how the original version was researched and written, tracing the evolution of the book in terms of new concepts and research discoveries by Domhoff himself, as well as many other power structure researchers, through the 2014 seventh edition. Readers will find differences of opinion and analysis from chapter to chapter. The authors were encouraged to express their views independently and frankly. They do so in an admirable and useful fashion that will stimulate everyone’s thinking on these difficult and complex issues, setting the agenda for future studies of power.

There is a quiet revolution that is radically reshaping the Muslim world: 50 million women have entered the workforce and are upending their countries' economies and societies. Across the Muslim world, ever greater numbers of women are going to work. In the span of just over a decade, millions have joined the workforce, giving them more earning and purchasing power and greater autonomy. In Fifty Million Rising, award-winning economist Saadia Zahidi illuminates this discreet but momentous revolution through the stories of the remarkable women who are at the forefront of this shift -- a McDonald's worker in Pakistan who has climbed the ranks to manager; the founder of an online modest fashion startup in Indonesia; a widow in Cairo who runs a catering business with her daughter, against her son's wishes; and an executive in a Saudi corporation who is altering the culture of her workplace; among many others. These women are challenging familial and social conventions, as well as compelling businesses to cater to women as both workers and consumers. More importantly, they are gaining the economic power that will upend entrenched cultural norms, re-shape how women are viewed in the Muslim world and elsewhere, and change the mindset of the next generation. Inspiring and deeply reported, Fifty Million Rising is a uniquely insightful portrait of a seismic shift with global significance, as Muslim women worldwide claim a seat at the table.

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.