A social psychologist focuses on a very common yet rarely discussed bias called the "fundamental attribution error," showing how being aware of this bias can improve our day-to-day understanding of others. Social life involves making judgments about other people. Often these snap judgments turn out to be wrong when we overlook context. Social psychologists call this pervasive bias the "fundamental attribution error." This book explores the many ways in which this error creeps into our social interactions, frequently causing misunderstanding, hurt feelings, and negative treatment of others. Psychologist Daniel R. Stalder examines common examples of this error, from road rage and misinterpreting facial expressions to "gaydar," victim blaming, and prejudice. The common denominator in these diverse examples is that we falsely assume inherent traits or intentions while overlooking situational factors that might explain a person's behavior. Conversely in the actor-observer bias, we explain our own sometimes questionable behaviors by appealing to situational factors. For example, when you tailgate others, there's always a good reason, but when others tailgate you, they are obviously in the wrong. Stalder also reveals little-known information about classic studies of context, considers both the upsides and downsides to bias, and shares numerous strategies to reduce bias. Filled with interesting examples, new insights, and an abundance of research, this informative and entertaining book will help us understand each other and reduce conflict.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis

From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.

THE POWER OF CONTEXT IN LANGUAGE TEACHING AND LEARNING provides a highly accessible, in-depth study of the relationship between discourse and the context of language teaching and learning. A tribute to Marianne Celce-Murcia's groundbreaking and distinguished work, this text contains a strong combination of theory and practice that will benefit any language teacher or student.

Context and Beliefs - What are they? Where do they come from? Can they be changed?Kellan Fluckiger, author of the #1 Bestselling book Tightrope of Depression, is the ultimate catalyst to help you discover, develop and deliver your divine gifts and talents.Coming through decades of depression, the swamps of addiction and attempted suicide, and finally a near-death experience, he has written a manifesto attesting to the reality of your divine origin and opportunity.The Book of Context affirms that nothing is beyond your reach and that the future you imagine is within your grasp.

Written originally for a special issue of The New Yorker and reissued here with a new forward by the author, Within the Context of No Context is George W. S. Trow's brilliant exposition on the state of American culture and twentieth-century life. Published to widespread acclaim, Within the Context of No Context became an immediate classic and is, to this day, a favorite work of writers and critics alike. Both a chilling commentary on the times in which it was written and an eerie premonition of the future, Trow's work locates and traces, describes and analyzes the components of change in contemporary America -- a culture increasingly determined by the shallow worlds of consumer products, daytime television, and celebrity heroes. "This elegant little book is essential reading for anyone interested in the demise, the terminal silliness, of our culture." -- John Irving, The New York Times Book Review; "In this elegant, poignant essay, written with the grace of a master stylist, George Trow articulates the accelerated impermanence of American culture with a precision that is both flaunting and devastating." -- Rudy Wurlitrer; "Within the Context of No Context is a masterpiece of the century that belongs on a shelf next to Theodore Adorno's Minima Moralia and Guy Debord's The Society of the Spectacle." -- Michael Tolkin; "Within the Context of No Context may appear to be a book of the mind, for it is suffused with such a keen intelligence, but it is actually a book of the heart -- passionate, brave, and stirring." -- Sue Halpern.

Discusses the decision making process and how it is influenced by the environment.