Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

" Entering a state of harmony is the quantum key to tune into your new self and co-create the future of your dreams. ". - Elainne Ourives OVER 30,000 COPIES SOLD DURING PRE-SALES! DISCOVER THE REVOLUTIONARY METHOD TO MAKE A DOUBLE QUANTUM LEAP INTO THE FUTURE BY TUNING INTO A NEW VERSION OF YOURSELF. INCREASE YOUR VIBRATIONAL FREQUENCY TO INSTANTLY CO-CREATE YOUR REALITY AND ALTER THE SCRIPT OF YOUR DESTINY! A NEW WORLD! YOU, A NEW HUMAN! There is another reality where you already are what you dream! It is in Quantum superposition, waiting for you to co-create it. It is your Quantum double, you in a state of perfection and frequency, your DNA of origin, fully realized, living infinite possibilities. The CO-CREATION DNA is the Eu Holográfico® [Holographic Self], which some call the "twin self" or Quantum self. Your ideal self, tuned into the vibrational frequency of harmony from the very beginning of your creation as consciousness. You can access it when you enter into harmonic cardiac coherence, aligning mind, heart, and body. It breaks the space/time barrier and can bring all answers and solutions directly from the future. Your Eu Holográfico® [Holographic Self] will help you realize the life of your dreams, leading you to become the master of your future. WITH THIS BOOK, YOU WILL LEARN HOW TO: Co-create instantly unfolded in time; Tune into your Quantum double that is already what you are trying to become; Solve problems by accessing potential and alternative futures; Activate the original frequency of your CO-CREATION DNA; Model your destiny through your Quantum double; Expand your consciousness and vibrate at a high vibrational frequency; Take control of the events in your life; Co-create the prosperous future that is rightfully yours.

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

This is an open access title available under the terms of a CC BY-NC 4.0 License. It is free to read, download and share on Elgaronline.com. This innovative book presents a theoretical framework for understanding co-creation and the ways that public leaders may cope with the conflicts, dilemmas and paradoxes that arise when co-creation clashes with existing governance paradigms, such as old-style bureaucracy and New Public Management.