"This book is the first ever to explore the whole range of popular print production in England. The accompanying exhibition draws upon the holdings of the British Museum supplemented by rare examples from private and other public collections. Nearly 200 prints, often the single surviving impression, are illustrated here, and many have never been reproduced before." --Book Jacket.

Cheap print moved across Europe in surprising ways, crossing unusual distances by unusual routes and by unusual means. Pedlars, news, and cheap print defy the conventional categories and models of distribution: we need to think about their extraordinary diversity, and about the means by which their unstable cultural images inflect distribution. Books were not dead things, and the examination of Italy, the Netherlands and Britain, three regions that contain instructive parallels and contrasts, reveals their unpredictable liveliness. This collection of essays, which emerges from transnational dialogues about pedlars and commerce and communication, examines the various means by which cheap print moved across Europe, and the cultural and material and economic premises of the European landscape of print. Contributors include: Alberto Milano; Jason Peacey; Jeroen Salman; Jo Thijssen; Joad Raymond; Joop Koopmans; Karen Bowen; Kate Peters; Melissa Calaresu; Roeland Harms; Rosa Salzberg; Sean Shesgreen.

Engaging with histories of the book and of reading, as well as with studies of material culture, this volume explores ’popularity’ in early modern English writings. Is ’popular’ best described as a theoretical or an empirical category in this period? How can we account for the gap between modern canonicity and early modern print popularity? How might we weight the evidence of popularity from citations, serial editions, print runs, reworkings, or extant copies? Is something that sells a lot always popular, even where the readership for print is only a small proportion of the population, or does popular need to carry something of its etymological sense of the public, the people? Four initial chapters sketch out the conceptual and evidential issues, while the second part of the book consists of ten short chapters-a ’hit parade’- in which eminent scholars take a genre or a single exemplar - play, romance, sermon, or almanac, among other categories-as a means to articulate more general issues. Throughout, the aim is to unpack and interrogate assumptions about the popular, and to decentre canonical narratives about, for example, the sermons of Donne or Andrewes over Smith, or the plays of Shakespeare over Mucedorus. Revisiting Elizabethan literary culture through the lenses of popularity, this collection allows us to view the subject from an unfamiliar angle-in which almanacs are more popular than sonnets and proclamations more numerous than plays, and in which authors familiar to us are displaced by names now often forgotten.

Fashion featured in black-letter broadside ballads over a hundred years before fashion magazines appeared in England. In the seventeenth century, these single-sheet prints contained rhyming song texts and woodcut pictures, accessible to almost everyone in the country. Dress was a popular subject for ballads, as well as being a commodity with close material and cultural connections to them.This book analyses how the distinctive words and images of these ballads made meaning, both in relation to each other on the ballad sheet and in response to contemporary national events, sumptuary legislation, religious practice, economic theory, the visual arts and literature. In this context, Clare Backhouse argues, seventeenth-century ballads increasingly celebrated the proliferation of print and fashionable dress, envisioning new roles for men and women in terms of fashion consumption and its importance to national prosperity. The book demonstrates how the hitherto overlooked but extensive source material that these ballads offer can enrich the histories of dress, art and culture in early modern England.

Printed images were ubiquitous in early modern Britain, and they often convey powerful messages which are all the more important for having circulated widely at the time. Yet, by comparison with printed texts, these images have been neglected, particularly by historians to whom they ought to be of the greatest interest. This volume helps remedy this state of affairs. Complementing the online digital library of British Printed Images to 1700 (www.bpi1700.org.uk), it offers a series of essays which exemplify the many ways in which such visual material can throw light on the history of the period. Ranging from religion to politics, polemic to satire, natural science to consumer culture, the collection explores how printed images need to be read in terms of the visual syntax understood by contemporaries, their full meaning often only becoming clear when they are located in the context in which they were produced and deployed. The result is not only to illustrate the sheer richness of material of this kind, but also to underline the importance of the messages which it conveys, which often come across more strongly in visual form than through textual commentaries. With contributions from many leading exponents of the cultural history of early modern Britain, including experts on religion, politics, science and art, the book's appeal will be equally wide, demonstrating how every facet of British culture in the period can be illuminated through the study of printed images.