The Pictorial Third: An Essay into Intermedial Criticism examines the extent to which poetry intertwines with painting and the visual at large, and studies the singular relationship established between language and image, observesing the modalities and workings of what is termed ‘intermedial transposition‘. By following a critical method of the close analysis of texts, the book examines to what extent the "pictorial" tool may be of help to analyze literary texts and thus enlarge and enrich literary criticism. Examining the technical notions typical of the medium and its history, including perspective, framing, colour, anamorphosis, trompe-l’œil, Veronica veil, still life, portrait, figure, illusion, apparatus, genres and styles, this volume presents a pragmatics of image-in-text and of the visual-in-text as an operative tool. This "pictorial" reading necessarily includes synesthesia and the senses; it also functions as a reading event , or what happens to one when one unawares encounters a picture (be it present in the book or the object of an ekprhasis). Thus the body is eventually given back a role to play. The sensitive approach has its own resonances and the eye or the gaze sometimes sees double in such intermedially oriented texts. This volume proposes to identify the pictorial third as the phenomenon which can be apprehended in terms of effect or affect not only as a concept.

Poetics of the Iconotext makes available for the first time in English the theories of the respected French text/image specialist, Professor Liliane Louvel. A consolidation of the most significant theoretical materials of Louvel's two acclaimed books, L'Oeil du Texte: Texte et image dans la littérature anglophone and Texte/Image: Images à lire, textes à voir, this newly conceived work introduces English readers to the most current thinking in French text/image theory and visual studies. Focusing on the full spectrum of text/image relations, from medieval illuminated manuscripts to digital books, Louvel begins by introducing key terms and situating her work in the context of significant debates in text/image studies. Part II introduces Louvel's s typology of pictorial saturation through which she establishes a continuum along which to measure the effect of the most figurative to the most literal images upon writerly and readerly textual 'spaces.' Part III adopts a phenomenological approach towards the reading-viewing experience as expressed in conceptual categories that include the trace, focal range, synesthesia, and rhythm and speed. The result is a provocative interplay of the categorical and the subjective that invites readers to think at once more precisely and more inventively about texts, images, and the intersections between the two.

In 1992 W. J. T. Mitchell argued for a "pictorial turn" in the humanities, registering a renewed interest in and prevalence of pictures and images in what had been understood as an age of simulation, or an increasingly extensive and diverse visual culture. However, in what is often characterized as a society of the "spectacle" we still do not know exactly what pictures or images are, what their relation to language is, how they operate on observers and the world, how their history is to be understood, and what is to be done with or about them. In this seminal collection of essays, the first to be devoted to the "pictorial turn", theorists from across the humanities and social sciences, representing the disciplines of art history, philosophy, geography, media studies, visual studies and anthropology, are brought together with a paleontologist and practising artists to consider amongst other things the relation between pictures and images, the power of landscape, the nature of political images, the status of images in the natural sciences, the "life" of images, and the pictorial uncanny. With these topics in mind, picture theory and iconology exceed in scope the objects of visual culture conventionally understood. This book was published as a special issue of Culture, Theory and Critique.