If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.

In Personal Effects, Holdstein and Bleich compile a volume that cuts across the grain of current orthodoxy. These editors and contributors argue that it is fundamental in humanistic scholarship to take account of the personal and collective experiences of scholars, researchers, critics, and teachers. With this volume, then, these scholars move us to explore the intersections of the social with subjectivity, with voice, ideology, and culture, and to consider the roles of these in the work of academics who study writing and literature. Taken together, the essays in this collection carry forward the idea that the personal, the candidly subjective and intersubjective, must be part of the subject of study in humanities scholarship. They propose an understanding of the personal in scholarship that is more helpful because more clearly anchored in human experience.

The owner of the world’s leading disaster management company chronicles the unseen world behind the yellow tape, and explores what it means to be human after a lifetime of caring for the dead. You have seen Robert A. Jensen—you just never knew it. As the owner of the world’s largest disaster management company, he has spent most of his adult life responding to tragedy. From the Oklahoma City bombing, 9/11, and the Bali bombings, to the 2004 South Asian Tsunami, Hurricane Katrina, the 2010 Haitian Earthquake, and the Grenfell Tower Fire, Jensen has been at the practical level of international incidents, assisting with the recovery of bodies, identifying victims, and repatriating and returning their personal effects to the surviving family members. He is also, crucially, involved in the emotional recovery that comes after a disaster: helping guide the families, governments, and companies involved, telling them what to expect and managing the unmanageable. As he explains, “If journalists write the first rough draft of history, I put the punctuation on the past.” Personal Effects is an unsparing, up-close look at the difficult work Jensen does behind the yellow tape and the lessons he learned there. The chronicle of an almost impossible and grim job, Personal Effects also tells Jensen’s own story—how he came to this line of work, how he manages the chaos that is his life, and the personal toll the repeated exposure to mass death brings, in becoming what GQ called “the best at the worst job in the world.” A rare glimpse into a world we all see but many know nothing about, Personal Effects is an inspiring and heartwarming story of survival and the importance of moving forward, Jensen allows his readers to see over his shoulder as he responds to disaster sites, uncovers the deceased, and cares for families to show how a strong will and desire to do good can become a path through the worst the world can throw at us.

After his older brother dies in Iraq, Matt makes a discovery that rocks his beliefs about strength, bravery, and honor in this page-turning debut. Ever since his brother, T.J., was killed in Iraq, Matt feels like he’s been sleepwalking through life — failing classes, getting into fights, and avoiding his dad’s lectures about following in his brother’s footsteps. T.J.’s gone, but Matt can’t shake the feeling that if only he could get his hands on his brother’s stuff from Iraq, he’d be able to make sense of his death. But as Matt searches for answers about T.J.’s death, he faces a shocking revelation about T.J.’s life that suggests he may not have known T.J. as well as he thought. What he learns challenges him to stand up to his father, honor his brother’s memory, and take charge of his own life. With compassion, humor, and a compelling narrative voice, E. M. Kokie explores grief, social mores, and self-discovery in a provocative first novel.

Amelia Cole―Lia for short―is one of the first women studying abroad at Oxford University in the 1920s. Finally free from her overbearing Brooklyn parents, she finds a welcome sense of independence in British college life. Lia quickly falls for Scarlett Daniels, an aspiring actress and hardheaded protester. Scarlett introduces her to an exciting gender-equality movement with high stakes. But when their secret love clashes with political uprising, their relationship is one of the casualties. Years later, Lia’s only memories of Scarlett are obscured by the glossy billboards she sees advertising the actress’s new films. But when a mysterious letter surfaces, she is immediately thrown back into their unsettled romance. Lia’s travels span oceans and continents in her search for Scarlett. Spread across time and place, their story is one of desire, adventure, and ultimately, devotion. Lia will stop at nothing to win Scarlett back, but she soon realizes that uncovering lost love might not be attainable after all.

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

In Personal & Authentic, Thomas C. Murray reveals the power of designing awe-inspiring experiences that are grounded in relationships and learner-centered by design. Inherently relevant and contextualized, it is this kind of learning that lasts a lifetime.