Triggered largely by claims that small businesses were the main source of new jobs, an ‘explosion’ of interest in enterprise, entrepreneurs and small business has led to the establishment of a conventional wisdom about enterprise. Mistaken theories can become influential and examining the conventional enterprise wisdom indicates that much of it is questionable. If that is the case, a reassessment is needed. While wilful blindness and continuing to do more of the same is a natural response, it will not lead to improvements in knowledge. A new paradigm requires a step change in thinking, which is not easy to initiate. Nevertheless, accepting the evidence for the errors in current understanding and practice is a necessary first step if enterprise and its benefits are to be better understood and promoted. This book examines the conventional wisdom around enterprise, entrepreneurs and small businesses and illustrates not only why and how this could have evolved, but also why it could be based on a set of mistaken assumptions. Correcting the foundational knowledge on which enterprise and policy and practice rely and finding a new paradigm will result in better teaching and more effective policy. It will therefore be of interest to researchers, academics, students and policy makers in the fields of enterprise and entrepreneurship.

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

With over forty-five years of sales and entrepreneurial experience, George J. Trovao analyzes the keys to creating and maintaining a successful business enterprise. He illustrates how exertion and steady professional growth can provide vast rewards and encourages the avoidance of procrastination while remaining cautiously aggressive when planning a strategy to become an entrepreneur. Entrepreneur: Power, Myths and Magic provides the preparatory tools needed to start and successfully maintain a business, tips to maintain a positive mental attitude, and encouragement to share the fruits of your labor so that you will prosper. Trovao feels it's necessary to understand the downside of business and assimilate it into the upside for an enduring and exciting journey of wealth and prosperity. His nuggets of wisdom include how to tap into a universal power, do less and accomplish more while maintaining a sense of urgency. Trovao's enthusiasm and persistence are inspirational for people thinking about taking the risk to start their own business. His instruction to duplicate yourself and duplicate your own efforts through others can accelerate wealth-building opportunities for all participants. He shows how to develop new habits, take the required action to achieve your goals, and watch your business thrive. Entrepreneur: Power, Myths and Magic provides the preparatory tools needed to start and successfully maintain a business, tips to maintain a positive mental attitude, and encouragement to share the fruits of your labor so that you will prosper. Trovao feels it's necessary to understand the downside of business and assimilate it into the upside for an enduring and exciting journey of wealth and prosperity. His nuggets of wisdom include how to do less and accomplish more while maintaining a sense of urgency. Trovao's enthusiasm and persistence are inspirational for people thinking about taking the risk to start their own business. His instruction to duplicate yourself and duplicate your own efforts through others can accelerate wealth-building opportunities for all participants. He shows how to develop new habits, take the required action to achieve your goals, and watch your business thrive.

Did you know only 1 in 5,000 people build million $ businesses? It is statistically similar to the probability of playing a professional sport. Yet successful entrepreneurs go from industry to industry replicating their success time and time again. Wonder why? The business information you get in school is taught by employees of the universities not successful entrepreneurs. Stop businesses listening to people who only pretend to have businesses on Instagram. Learn from a proven entrepreneur with decades of experience in 1,000's of business. You will learn common tactics used by the 1 in 5,000 people who build million $ businesses. Including the areas of: Entrepreneur mindset Time management strategies Sales & marketing Cash flow management Leadership & management Written by top business consultant. Josh Spurrell, CPA

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

With over forty-five years of sales and entrepreneurial experience, George J. Trovao analyzes the keys to creating and maintaining a successful business enterprise. He illustrates how exertion and steady professional growth can provide vast rewards and encourages the avoidance of procrastination while remaining cautiously aggressive when planning a strategy to become an entrepreneur. Entrepreneur: Power, Myths and Magic provides the preparatory tools needed to start and successfully maintain a business, tips to maintain a positive mental attitude, and encouragement to share the fruits of your labor so that you will prosper. Trovao feels it's necessary to understand the downside of business and assimilate it into the upside for an enduring and exciting journey of wealth and prosperity. His nuggets of wisdom include how to tap into a universal power, do less and accomplish more while maintaining a sense of urgency. Trovao's enthusiasm and persistence are inspirational for people thinking about taking the risk to start their own business. His instruction to duplicate yourself and duplicate your own efforts through others can accelerate wealth-building opportunities for all participants. He shows how to develop new habits, take the required action to achieve your goals, and watch your business thrive. Entrepreneur: Power, Myths and Magic provides the preparatory tools needed to start and successfully maintain a business, tips to maintain a positive mental attitude, and encouragement to share the fruits of your labor so that you will prosper. Trovao feels it's necessary to understand the downside of business and assimilate it into the upside for an enduring and exciting journey of wealth and prosperity. His nuggets of wisdom include how to do less and accomplish more while maintaining a sense of urgency. Trovao's enthusiasm and persistence are inspirational for people thinking about taking the risk to start their own business. His instruction to duplicate yourself and duplicate your own efforts through others can accelerate wealth-building opportunities for all participants. He shows how to develop new habits, take the required action to achieve your goals, and watch your business thrive.