From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms- such as YouTube, Twitter, Facebook, and blogs- have multiplied the venues for political communication and activism. This book explores the emergence of a permanent campaign- the need for constant readiness- on networked communication platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics. -- from Publisher description.

This Palgrave Policy Essential maps and assesses key changes in the Whitehall model over the last two decades. It argues that the traditional Whitehall model is being replaced by a system of ‘New Political Governance’ (NPG) centred on politicised campaigning; the growth of political advisory staff relative to the permanent civil service; the personalisation of bureaucratic appointments; and the creation of a government machine that is ‘promiscuously partisan’. It provides a snapshot of the institutional changes that are unfolding at a critical moment, as Whitehall prepares to support Ministers in carrying out the Brexit process while addressing a series of long-term structural challenges from the demographic pressures of the ageing society to the impact of climate change. Austerity since 2010 has had a further transformative effect on Whitehall, with drastic reductions in the civil service workforce, the restructuring of government agencies, and a reconfiguration of the traditional roles and responsibilities of the permanent civil service.

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors’ case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

“[A] tour de force. Building upon her argument in Beyond Ideology, she adds an important wrinkle into the current divide between the parties in Congress.” —Perspectives on Politics As Democrats and Republicans continue to vie for political advantage, Congress remains paralyzed by partisan conflict. That the last two decades have seen some of the least productive Congresses in recent history is usually explained by the growing ideological gulf between the parties, but this explanation misses another fundamental factor influencing the dynamic. In contrast to politics through most of the twentieth century, the contemporary Democratic and Republican parties compete for control of Congress at relative parity, and this has dramatically changed the parties’ incentives and strategies in ways that have driven the contentious partisanship characteristic of contemporary American politics. With Insecure Majorities, Frances E. Lee offers a controversial new perspective on the rise of congressional party conflict, showing how the shift in competitive circumstances has had a profound impact on how Democrats and Republicans interact. Beginning in the 1980s, most elections since have offered the prospect of a change of party control. Lee shows, through an impressive range of interviews and analysis, how competition for control of the government drives members of both parties to participate in actions that promote their own party’s image and undercut that of the opposition, including the perpetual hunt for issues that can score political points by putting the opposing party on the wrong side of public opinion. More often than not, this strategy stands in the way of productive bipartisan cooperation—and it is also unlikely to change as long as control of the government remains within reach for both parties.