Covers such topics as choosing the right business, marketing oneself, and using information technology.

Successfully start your own profitable business Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include: • your business’s mission and strategy • the written plan and the role of presentations • the target audience principle • making financial projections • how to make and present a marketing plan • special considerations for service businesses • contingencies–what you’ll do if things go wrong • legal and ownership issues • dot-com businesses • a self-test to see if you’re cut out to be an entrepreneur Look for these Made Simple Books: Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Chemistry Made Simple Computer Science Made Simple Earth Science Made Simple English Made Simple French Made Simple German Made Simple Inglés Hecho Fácil Investing Made Simple Italian Made Simple Keyboarding Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple Philosophy Made Simple Physics Made Simple Psychology Made Simple Sign Language Made Simple Spanish Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains: - Step-by-step instructions on how to build your brilliant business plan from scratch. - A range of model plans for very different businesses to show you brilliant business planning in action. - Advice on what delights banks and investors, as well as what not to do.

For those at the high end of the trafficking chain, the sex trade is an alluring and lucrative business: the supply of girls is constant, the costs of operations are low, and interference from law enforcement is weak to non-existent. Anti-trafficking organizations and governments commonly appropriate such market metaphors of supply and demand as they struggle with the moral-political dimensions of a business involving trade, labor, prostitution, migration, and national borders. But how apt are they? Is the sex trade really the perfect business? This provocative new book examines the social worlds and interrelationships of traffickers, victims, and trafficking activists along the Thai-Lao border. It explores local efforts to reconcile international legal concepts, the bureaucratic prescriptions of aid organizations, and global development ideologies with on-the-ground realities of sexual commerce. Author Sverre Molland provides an insider’s view of recruitment and sex commerce gleaned from countless conversations and interviews in bars and brothels—a view that complicates popular stereotypes of women forced or duped into prostitution by organized crime. Molland’s fine-grained ethnography shows a much more varied picture of friends recruiting friends, and families helping relatives. A recruiter rationalizes her act as a benefit or favor to a village friend; relationships between prostitutes and bar owners are cloaked in kin terms and familial metaphors. Sex work in the Mekong region follows patron-client cultural scripts about mutual help and obligation, which makes distinguishing the victims from the traffickers difficult. Molland’s research illuminates the methods and motivations of recruiters as well as the economic incentives and predicaments of victims. The Perfect Business? is the first book to go beyond the usual focus on migrants and sex commerce to explore the institutional context of anti-trafficking. Its author, himself a former advisor for a United Nations anti-trafficking project, raises crucial questions about how an increasingly globalized development aid sector responds to what might more accurately be described as an extraterritorial development challenge of human mobility. His book will offer insights to students and scholars in anthropology, gender studies, and human geography, as well as anyone interested in one of the most controversial issues of development policy.

'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.