The Oxford Handbook of Music and Advertising
Title | The Oxford Handbook of Music and Advertising PDF eBook |
Author | James Deaville |
Publisher | Oxford University Press |
Pages | 954 |
Release | 2021-01-18 |
Genre | Music |
ISBN | 0190691271 |
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
The Oxford Handbook of Social Media and Music Learning
Title | The Oxford Handbook of Social Media and Music Learning PDF eBook |
Author | Janice L. Waldron |
Publisher | Oxford University Press |
Pages | 656 |
Release | 2020-09-23 |
Genre | Music |
ISBN | 0190660791 |
The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.
The Oxford Handbook of Music and Disability Studies
Title | The Oxford Handbook of Music and Disability Studies PDF eBook |
Author | Blake Howe |
Publisher | |
Pages | 953 |
Release | 2016 |
Genre | Music |
ISBN | 0199331448 |
Like race, gender, and sexuality, disability is a social and cultural construction. Music, musicians, and music-making simultaneously embody and shape representations and narratives of disability. Disability -- culturally stigmatized minds and bodies -- is one of the things that music in all times and places can be said to be about.
The Oxford Handbook of Music Psychology
Title | The Oxford Handbook of Music Psychology PDF eBook |
Author | Susan Hallam |
Publisher | Oxford University Press |
Pages | 985 |
Release | 2016-01-14 |
Genre | Psychology |
ISBN | 0191034452 |
The second edition of The Oxford Handbook of Music Psychology updates the original landmark text and provides a comprehensive review of the latest developments in this fast-growing area of research. Covering both experimental and theoretical perspectives, each of the 11 sections is edited by an internationally recognised authority in the area. The first ten parts present chapters that focus on specific areas of music psychology: the origins and functions of music; music perception, responses to music; music and the brain; musical development; learning musical skills; musical performance; composition and improvisation; the role of music in everyday life; and music therapy. In each part authors critically review the literature, highlight current issues and explore possibilities for the future. The final part examines how, in recent years, the study of music psychology has broadened to include a range of other disciplines. It considers the way that research has developed in relation to technological advances, and points the direction for further development in the field. With contributions from internationally recognised experts across 55 chapters, it is an essential resource for students and researchers in psychology and musicology.
The Oxford Handbook of Music Making and Leisure
Title | The Oxford Handbook of Music Making and Leisure PDF eBook |
Author | Roger Mantie |
Publisher | Oxford University Press |
Pages | 697 |
Release | 2017 |
Genre | Music |
ISBN | 0190244704 |
The Oxford Handbook of Music Making and Leisure presents myriad ways for reconsidering and refocusing attention back on the rich, exciting, and emotionally charged ways in which people of all ages make time for making music. Looking beyond the obvious, this handbook asks readers to consider anew, "What might we see when we think of music making as leisure?"
The Oxford Handbook of Music Law and Policy
Title | The Oxford Handbook of Music Law and Policy PDF eBook |
Author | Sean Martin O'Connor |
Publisher | |
Pages | |
Release | 2020 |
Genre | Music trade |
ISBN | 9780190872250 |
This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will contunue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.
The Oxford Handbook of Mobile Music Studies, Volume 1
Title | The Oxford Handbook of Mobile Music Studies, Volume 1 PDF eBook |
Author | Sumanth Gopinath |
Publisher | Oxford University Press |
Pages | 561 |
Release | 2014-03 |
Genre | Computers |
ISBN | 0195375726 |
This handbook examines how electrical technologies and their corresponding economies of scale have rendered music and sound increasingly mobile-portable, fungible, and ubiquitous. Highly interdisciplinary, the two volumes of the Oxford Handbook of Mobile Music Studies consider the devices, markets, and theories of mobile music, and its aesthetics and forms of performance.