The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.

The Chinese in Southeast Asia, with their growing economic clout, have been attracting attention from politicians, scholars and observers in recent decades. The rise of China as a global economic power and its profound influence over Southeast Asia has cast a spotlight on the role of Southeast Asian Chinese in the region''s economic relations with China.The Southeast Asian Chinese as an economic force and their growing importance with China are, to a certain extent, determined by the nature and development of their communities. This book uses a multifaceted approach to unravel the forces that helped to transform the communities in the past. Containing 17 papers written within a span of six and a half years, from 2000 to 2006, the book focuses on the social, economic and political aspects of these communities, with special emphasis on the Chinese in Malaysia and Singapore.

More than 80 per cent of the Chinese outside China live in Southeast Asia and many of them have been integrated into the local societies. However, the resurgence of China and ethnic Chinese investment in their ancestral land have caused concern among some non-Chinese Southeast Asian elites. They have begun to question the position and identity of the Chinese population in their countries. Ethnic Chinese as Southeast Asians addresses these ethnic Chinese issues, as well as ethnic Chinese relations with China and with indigenous groups in the region. Written by leading scholars in Southeast Asia, including both ethnic Chinese and non-Chinese, the volume also explores the position of the ethnic Chinese in contemporary as well as the future Southeast Asia, providing readers with a most up-to-date and comprehensive study on the subject.

Will the nations of Southeast Asia maintain their strategic autonomy, or are they destined to become a subservient periphery of China? This book’s expert authors address this pressing question in multiple contexts. What clues to the future lie in the modern history of Sino-Southeast Asian relations? How economically dependent on China has the region already become? What do Southeast Asians think of China? Does Beijing view the region in proprietary terms as its own backyard? How has the relative absence, distance, and indifference of the United States affected the balance of influence between the US and China in Southeast Asia? The book also explores China’s moves and Southeast Asia’s responses to them. Does China’s Maritime Silk Road through Southeast Asia herald a Pax Sinica across the region? How should China’s expansionary acts in the South China Sea be understood? How have Southeast Asian states such as Vietnam and the Philippines responded? How does Singapore’s China strategy compare with Indonesia’s? How relevant is the Association of Southeast Asian Nations? To what extent has China tried to persuade the “overseas Chinese” in Southeast Asia to identify with “'the motherland” and support its aims? How are China’s deep involvements in Cambodia and Laos affecting the economies and policies of those countries? “This rich collection,” writes renowned author-journalist Nayan Chanda, answers these and other questions while offering “fresh insights” and “new information and analyses” to explain Southeast Asia’s relations with China.

Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.

With the recent Sino-Vietnamese conflict over the 'Overseas Chinese', the problem of ethnic Chinese in Southeast Asia once again attracted the attention of the world. Questions are raised as to whether or not Peking has introduced a new policy to act as the protector of the interests of the 'Overseas Chinese'. This examines the position of the 'Overseas Chinese' in the People republic of China's foreign policy from 1949 to the present time and conventional notion of the linkages between China and the 'Overseas Chinese'. Moreover, it discusses the ethnic Chinese scene in Southeast Asia and ASEAN countries' reactions to China's recent foreign relations.

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