By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Emerging from the world of commercial art and product styling, design has now become completely integrated into human life. Its marks are all around us, from the chairs we sit on to the Web sites on our computer screens. One of the pioneers of design studies and still one of its most distinguished practitioners, Victor Margolin here offers a timely meditation on design and its study at the turn of the millennium and charts new directions for the future development of both fields. Divided into sections on the practice and study of design, the essays in The Politics of the Artificial cover such topics as design history, design research, design as a political tool, sustainable design, and the problems of design's relation to advanced technologies. Margolin also examines the work of key practitioners such as the matrix designer Ken Isaacs. Throughout the book Margolin demonstrates the underlying connections between the many ways of reflecting on and practicing design. He argues for the creation of an international, interdisciplinary field of design research and proposes a new ethical agenda for designers and researchers that encompasses the responsibility to users, the problems of sustainability, and the complicated questions of how to set boundaries for applying advanced technology to solve the problems of human life. Opinionated and erudite, Victor Margolin's The Politics of the Artificial breaks fresh ground in its call for a new approach to design research and practice. Designers, engineers, architects, anthropologists, sociologists, and historians will all benefit from its insights.

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The first encyclopedia to look at the study of material culture (objects, images, spaces technology, production, and consumption), and what it reveals about historical and contemporary life in the United States. Reaching back 400 years, Material Life in America: An Encyclopedia is the first reference showing what the study of material culture reveals about American society—revelations not accessible through traditional sources and methods. In nearly 200 entries, the encyclopedia traces the history of artifacts, concepts and ideas, industries, peoples and cultures, cultural productions, historical forces, periods and styles, religious and secular rituals and traditions, and much more. Everyone from researchers and curators to students and general readers will find example after example of how the objects and environments created or altered by humans reveal as much about American life as diaries, documents, and texts.

Visual culture is all around us: television, dance, film, fashion, painting, sculpture, installation and fine art are only a few of its many faces. Feminist Visual Culture looks at feminist theory, the role of women, and the contribution of women artists to the world of visual culture. This substantial introduction provides an overview of visual culture and of the origins of feminist practice. In the volume's three sections--Fine Art, Design, and Mass Media--the authors discuss the visual media specific to that area, incorporating wider issues such as class, culture, and ethnicity. Each chapter is written by a woman working in a different field of visual culture. A topical and comprehensive introduction, Feminist Visual Culture will be a valuable tool for readers and students in women's studies, visual studies, and media studies.