This handsomely illustrated book goes beyond a discussion of the serif. Here you will find a new approach to the history, lineage, & development of our alphabet, a detailed explanation of letter cutting in stone, the manner in which the brush differs from all other writing tools, & the role it played in the shaping of our classic Roman alphabet, with a wealth of other information pertinent to the graphic arts. During four years (1935-1939) of intensive paleographic & epigraphic research, in Rome, Italy, Fr. Catich saw & formulated the kinesthetic linkage between the inscription letter-making of Imperial Rome & his own familiar Chicago sign writing. The serif is the short cross stroke at the beginning & end of letter parts. Its origin in Roman inscription letters is one of the uncharted areas of paleography. In this book the author questions accepted theories as to the serif's origin, & advances his own theory with skillful reasoning, detailed illustration, & epigraphic proof.

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Contains twenty-six alphabetically arranged entries describing each letter of the Roman alphabet individually, providing facts about each letter while tracing its history, evolution, and form.

From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

Revealing the secret history of punctuation, this tour of two thousand years of the written word, from ancient Greece to the Internet, explores the parallel histories of language and typography throughout the world and across time.

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.