"When Lizzie McGuire's teacher, Mr. Dig, asks all the girls in Lizzie's class to read a special book, Lizzie is skeptical. But after she begins The Orchids and Gumbo Poker Club, she's so totally inspired by the mother-daughter relationship in the story that she starts her very own club with her very own mother. Now you can read the book that Lizzie loved." --

Based on the Hit Television show, the story inspired from the Lizzie McGuire television series.

Lizzie is assigned to read a story about Darcy Lou, a young woman living on the Louisiana bayou of the late 1940s, whose mother and her eccentric poker-playing friends, work together to help Darcy Lou attend her dream ball.

"When Lizzie McGuire's teacher, Mr. Dig, asks all the girls in Lizzie's class to read a special book, Lizzie is skeptical. But after she begins The Orchids and Gumbo Poker Club, she's so totally inspired by the mother-daughter relationship in the story that she starts her very own club with her very own mother. Now you can read the book that Lizzie loved."--

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

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